News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

PR is the new SEO

PR is the new SEO

PR agencies are well placed to carry out SEO campaigns. The rise in content and content marketing has positioned the likes of Outwrite as the perfect link to your SEO.

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Digital marketing trends for 2014

Digital marketing trends for 2014

In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...

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Christmas marketing campaigns of 2013

Christmas marketing campaigns of 2013

Outwrite’s very own Christmas elf Aaron Haley takes a look at his favourite seasonal campaigns of 2013. John Lewis – The Bear & The Hare http://www.youtube.com/watch?v=XqWig2WARb0 Undoubtedly the biggest hitter of the festive season. The John Lewis ad, about a...

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Ignorance no defence to social media stupidity

Ignorance no defence to social media stupidity

Yesterday, the attorney general Dominic Grieve QC announced that he would begin publishing advisory notices in an effort to curb the number of prejudicial comments made by irresponsible or ignorant use of social media.

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A beginner’s guide to SEO

A beginner’s guide to SEO

Search engine optimisation (SEO) can be a daunting aspect of your overall marketing mix. However, it’s not as complicated as you might think.

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    Experienced photographer’s snappy tips on PR photography

    Experienced photographer’s snappy tips on PR photography

    In the lead up to World Photography Day on 19 August, a North Wales-based photographer has shared his knowledge on achieving the perfect PR shot. Freelance photographer Keith Freeburn has had his photos of royalty, celebrities, and every day people appear in national...

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