The Outwrite blog covers the latest industry news as well as offering digital PR, social media and SEO tips and advice for businesses.

What 2017 social media changes should businesses focus on?

Social media is a fantastic way to enhance your profile and create a buzz around your business – but if brands don’t keep up with the latest social media changes, their content can miss out on significant engagement. To help keep you up to date, we’ve looked at the...

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How to measure and evaluate your social media campaigns

This article first appeared as Anthony Bullick's column in the Daily Post business section on 5 April.  How to measure the success of your social media campaigns differs from business to business. The first step is to identify your business goals and understand how...

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How do you measure the success of PR?

Demonstrating return on your PR and marketing investment can be a tricky task. Although tools such as Google Analytics and Facebook Insights have made it easier, they require a certain level of interrogation to translate the raw information into valuable and...

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How video integrates with PR to boost results

The world wide web can't get enough of video at the moment. The rise of mobile and growing influence of millennials has propelled video as a leading form of content online, with nearly all leading social platforms reporting rises in video use. Youtube, the original...

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Focused PR activity will support your recruitment goals

This article first appeared in the Daily Post. Our head of digital Anthony Bullick writes a four-weekly column for the paper's business section.   Recruitment, and specifically for certain skills, is a hot topic for many North Wales businesses. A lot of focus is...

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Our top tips to help boost social media analytics

When you have big news, it’s important to use it in the right way. Proper promotion can help reach a bigger audience who may previously have been unaware of your brand. When Outwrite was shortlisted for not one but two industry awards, as PR professionals, we knew it...

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How to PR your expertise in specific sectors

One business growth strategy is to showcase your expertise in specific sectors. This often means placing your brand naturally via PR and editorial content in front of decision makers in those sectors. For example, if you are aiming to win work in the food and drink...

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New energy technologies generate plenty for PR specialists

From arguing for security of supply, to explaining why householders’ bills are so confusing, PRs specialising in energy today are busier than ever. But when did energy communications take off in the UK?   1980s PR was first embraced on a big scale during the...

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Create a content calendar to feed your online marketing

A lack of ideas for content is one of the most common hurdles businesses say they face when it comes to online marketing and PR. Follow the steps below to create a content calendar for the next 12 months. Mark down any events including networking, industry conferences...

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Anthony becomes face of CIPR membership recruitment campaign

Anthony becomes face of CIPR membership recruitment campaign

Outwrite’s digital director Anthony Bullick is set to be the face of a national marketing campaign for the industry’s governing body. Anthony (aka “The Model”) was chosen by the Chartered Institute of Public Relations (CIPR), as the organisation prepares to launch a...

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