News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

Award-winning PR agency welcomes newest recruit

Award-winning PR agency welcomes newest recruit

A university graduate is urging young people to continue applying for jobs amid the difficult market after securing a role at a leading North Wales PR agency. Ben Kavanagh has joined Outwrite PR as an account executive from a global leader in the B2B electronics...

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North Wales PR agency secures duo of award wins

North Wales PR agency secures duo of award wins

A Mold-based PR agency is celebrating after winning two accolades at the Chartered Institute of Public Relations (CIPR) Cymru awards. Outwrite PR has been named the Best Small Agency for the second time in four years, while its managing director took home the Hall of...

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AI is changing search — and PR is leading the response

AI is changing search — and PR is leading the response

Search visibility is changing rapidly. As Google and other platforms introduce AI-powered summaries and conversational search, the traditional rules of SEO no longer guarantee a brand will be found. Instead of chasing keyword rankings, organisations now need to be...

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Launching a new brand? Why raising awareness is not enough

Launching a new brand? Why raising awareness is not enough

Launching a brand, whether a new business, sister company, or joint venture, requires key ingredients beyond simply raising awareness. Think of your own purchasing journey. Do you have the confidence to buy from an organisation you haven’t heard of, regardless of...

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