Last month we looked at some of the written content tactics you can use to boost your visibility within search results.
When it comes to SEO (search engine optimisation), publishing content in a variety of formats is rewarded.
In the second blog post of this three-part series, we take a look at the types of visual content that will wow your website visitors.
Whether it’s a sharp photograph or an engaging graphic, an image on your site should help tell the story.
Users can be put off if they face a ‘wall of text’, and subsequently exit a website. Imagery should not only break the copy up, but aid the user experience. If they have to think too much about the picture or it poses a question, it means it has disrupted their journey.
Photographs should be bespoke: do not use stock images. Not only does Google reward unique photos, it also looks cleaner and more personal if a website is littered with striking images of ‘real’ people – your team.
Did you know that
- YouTube is the second largest search engine?
- On average a website visitor will stay two minutes longer on a site when they watch a video?
- The chances of getting a page one listing on Google increase 53 times with video?
- A total of 78 per cent of users online watch at least one video a week?
Whether you want to raise awareness of your brand, gain more social media followers or work your way up the Google search rankings video should be at the centre of all your activity.
As with all content, a message that is relevant, concise and delivered clearly, will have greatest impact. The video itself should be prominent on your website and easy to find by your visitors.
Use social media to spread the word about your video. It will help drive traffic to your site. Furthermore, Google rewards such online engagement by pushing you up its rankings.
In a world that is increasingly fast-paced and where users demand instantaneous information, infographics are attention grabbing and can relay important details swiftly.
They continue to be extremely popular and their application continues to rise daily.
Infographics naturally attract visitors and engagement, with users more likely to share or comment on an infographic compared to a regular blog post. In addition, they result in more inbound links, which is key for SEO.
When creating an infographic, choose a topic that your customers are interested in, use intelligent and entertaining images, and promote it on social media and in e-newsletters.
Check out our top 5 SEO tips infographic to see what we mean.