A digital PR agency has rewarded a young worker by turning her six-month paid placement into an apprenticeship.

Lisa Appleby, 21, impressed colleagues at Flintshire-based Outwrite while on a Jobs Growth Wales placement, and has now landed a permanent position with the company.

Studying for a level 3 business administration apprenticeship, she is the first apprentice in the history of the business as it celebrates its 20th birthday.Lisa, from Ruthin, said: “I’m thrilled to have been taken on permanently. I knew it was a fantastic opportunity to show my abilities when I first arrived on the placement.

“I was really enjoying my time at Outwrite and the role was just what I had been looking for. As the placement neared its end I was also worried about what I was going to do about an income.

“Luckily I was offered the chance to stay and now I can focus on passing the apprenticeship and continuing to work hard in the business.”

Lisa’s role includes day-to-day administration, providing support to the account executives and involvement with Outwrite’s internal PR and marketing.

Outwrite managing director Tracy North said: “Lisa applied herself well during her placement. She works hard and quickly established herself as a valuable member of the team.”Outwrite employs five members of staff and retains the services of additional freelance specialists as associates.

Traditionally a PR agency, the need for quality content across all marketing, including SEO, has seen Outwrite carve a new niche in recent years. Its PR team consists of qualified and former journalists able quickly to create accurate and relevant content. It also employs in-house SEO strategy expertise.

Outwrite’s clients include Wales Air Ambulance, the UK’s only Prime Ministerial library, Gladstone’s Library, law firm Aaron & Partners, chemicals manufacturer Synthite, national wood recycler Plevin and Jones Bros Civil Engineering UK.