Meet the people that make the magic happen

Founded in 1994, Outwrite has grown into one of the most respected modern day PR agencies in the region.

The team brings with them a wealth of expertise in their respective fields, as well as a thirst to continue learning as the creative industry constantly evolves. We pride ourselves on our ability to deliver thanks to our in-depth understanding of how the world of PR and communication works.

We’re enthusiastic and passionate about our work; we continue to be proud of everything we do and every success we achieve for our clients.

We would love to become a part of your extended team!


Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.

The team

Anthony Bullick

Managing director

Originally from Nottingham, Anthony studied media and sports journalism at the University of Huddersfield and went on to gain an NCTJ certificate in journalism.

Continuing professional development is very important to him, and since then he has passed the CIPR (Chartered Institute of Public Relations) advanced certificate in public relations, and is one of only a handful of chartered PR practitioners in the UK.

Anthony is a regular commentator in the media on PR and communications and is also the chair of the CIPR North West region.

Prior to joining Outwrite, Anthony managed internal communications at a finance company as well as volunteering as the media and PR manager for Nottingham Outlaws Rugby League Club. Anthony also manages the UK fan club of professional NFL (American football) team, the Philadelphia Eagles, including hosting a podcast and running the social media.

Outside work, Anthony is a keen sportsman and enjoys playing and watching a range of sports including football, squash, and the NFL.

Stacey Wright


Stacey manages all Outwrite’s internal processes and projects, as well as looks after the finances, allowing our PR and communications team to focus on clients.

She started her career in the textiles industry before joining a national finance company. She worked her way up to assistant branch manager, winning various employee of the month awards along the way. Stacey also mentored budding managers in the company and holds an Institute in Leadership Management (ILM) qualification.

During her seven years at the firm, she also sat on a panel to provide feedback on the department’s internal communications publication.

In her spare time Stacey likes to attend music concerts, travel, and host dinner parties.

Calhan Behrendt

Account Manager

Cal relocated to the UK in 2020 after having been raised and educated in Australia.

While studying a double degree in journalism and law at the University of Wollongong, Cal worked as a journalist for regional and state-wide footballing associations, also assisting in podcast and live-stream productions.

After graduation he worked as a journalist, writing for The Area News, The Irrigator, and The Observer in the Murrumbidgee region of New South Wales.

Cal joined Outwrite in April 2021 and manages relationships with clients as well as creates content across media relations, visual content, and social media.

Outside of work, Cal is a deeply passionate football fan and screenwriter and has also spent time working as a late-night community radio host back in Australia.

Tom Norris

Account executive

Originally from Nottingham, Tom grew up in North Wales before going on to study a journalism degree at Leeds University.

After graduating, Tom joined the Leader newspaper sports desk, starting as junior sports writer before progressing to deputy sports editor during his near 13-year tenure.

He covered everything from on-field matters to off-field politics including takeovers, the hiring and firing of staff, AGMs, and human interest features from foundations being created to charitable work throughout the community.

Tom then moved into the world of marketing before joining Outwrite in December 2021 as an account executive.

Away from the office, Tom enjoys attending music and comedy gigs, as well as playing football and cricket.

Alexia Jones

Account executive

Alexia grew up in Wrexham and studied at Newcastle University, graduating with a First Class Honours degree in media and communications in 2021.

Prior to joining Outwrite, Alexia completed various placements with digital PR agencies as well as writing for regional student news site the Newcastle Tab.

In addition, she also volunteers with US-based grassroots organisation, Operation Period, for menstrual equality to provide support in the field of social media activism.

Alexia joined Outwrite in August 2021 as an account executive and is responsible for creating content to help tell clients’ stories through media relations, social media, and visual content.

Outside of work, Alexia likes to stay busy and is always travelling up and down the country to see friends as well as trying out all of the local bars and pubs.

Jill Lloyd


Jill looks after Outwrite’s day-to-day admin to ensure the smooth running of our integrated PR agency.

Originally from Broughton and now living on her husband’s family farm near the village of Llanarmon Yn Ial, Jill will be your first point of contact when you call or email us.

She has a background in finance, having worked at a national bank for more than 20 years. Her roles included leading a customer services team and as PA to senior directors of the organisation, a role in which she managed two executive assistants to provide day to day support and more technical support with issues such as managing risk and maintaining business continuity.

In her spare time she is kept busy by her two young children, she enjoys baking novelty cakes and is an active member of her village community by participating in the local choir and the village pantomime.

Ffion Clwyd Edwards

PR consultant

Ffion, a fluent Welsh speaker, grew up on a farm in the Conwy Valley, North Wales and graduated from University College of Wales in Aberystwyth with a Welsh language degree before moving into journalism, working as an assistant magazine editor for a Welsh language youth magazine.

Ffion then secured a role working as press and PR officer at North Wales Police. The post involved working with the media on high-profile cases from murders to burglaries and creating and managing the force’s public documents and reports. Ffion then took up the reign as press and PR officer for NFU (National Farmers Union) Cymru.

In 2005, Ffion established her own bilingual press and PR business. She is an associate at Outwrite, where she provides all of our Welsh language PR.

Ffion lives with her husband and young sons on a farm in Conwy, North Wales and enjoys singing, reciting and reading.

Tracy North

Founder and PR consultant

A third-generation journalist, Tracy qualified and worked as a staff reporter, sub-editor and page designer in daily and weekly newspapers in the North West and North Wales before founding Outwrite in 1994. Tracy now works on specific projects for Outwrite in a consultancy role.

She has amassed a great deal of experience in giving strategic advice at the highest level within organisations, including handling issues and crises on behalf of clients.

Tracy enjoys following current affairs avidly, both for work and personal interest. Away from the office, she pursues fair-weather sailing and gardening, having recently undertaken a qualification in landscape design. In her spare time she also enjoys walking, reading and fussing over her cat Pepper.

Derek Booth

Search – organic

The level of his knowledge and experience gained over many years means that Derek takes an holistic, strategic approach to a client’s SEO work.

Clients he has successfully worked for include national retailers, financial companies, banks, worldwide travel companies, property investment, local businesses and virtual businesses.With his experience in small business operations and blue chip corporate, his knowledge is invaluable when dealing with projects at every level.

Derek is a Google Adwords Professional and has PASCAL programming certificates, and he has also has been invited to speak at major search conferences in the United States.

More about us


Sport PR

Find out more about our credentials as a sports PR agency.


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Our successes

Case study

National PR campaign for the Wales Air Ambulance charity promoting the launch of its fourth lifesaving aircraft. 

“Outwrite’s work has made a big difference to our profile and reputation. We have started being invited to tender against national household name competitors where we wouldn’t have been considered in the past.” 

Mike Caulfield

Managing Director , Caulmert

Case study

Carrying out a PR and social media campaign for a recruitment drive targeting young people and skilled workers.

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