Media training

Media training agency

At Outwrite we offer training for getting the most of your time with media in order to get your key messages across.

We can offer training for both broadcast media as well as print and digital, with experienced journalists qualified in both. We can prepare you for whatever might be on the horizon by designing a bespoke training programme to suit whatever your needs might be.

We are media training specialists and have a wealth of experience in giving people the skills they need as well as knowing what journalists are looking for when it comes to putting you in front of a camera or microphone.

A number of key spokespeople underwent media training with Outwrite.

It was a thorough programme and contained useful advice and valuable practice. The use of experienced reporters and a news cameraman ensured the TV and radio sessions were high-quality.

We have been able to put our new-found skills to use across the media.

Alison Roberts

Corporate Communications Manager, Nice-Pak International

Broadcast media interviews are a crucial part of our PR and communications to enhance our reputation. Taking full advantage of such opportunities is of paramount importance.

The media training session helped us understand the key dos and don’ts as well as provided us with vital interview practice.

The instant feedback was really valuable and the knowledge shared by the trainers was very useful.

Our team are now more confident when put in front of the news camera or asked to go on the radio.

Ceri Davies

Project Manager, Grŵp Cynefin

Crisis media training

We understand that when reputations are on the line, so too are jobs, sales and profits.
Whatever the issue or crisis, Outwrite is able to help protect your organisation’s reputation both off- and online.

These could include fires at manufacturing plants, company administrations, court cases, industrial action and redundancy announcements.

If there’s a potentially harmful story you need to respond to, we can help diffuse the situation and limit any negative impact on your reputation.

Crisis media training courses

With training scenarios built on real-life experiences, a package of training from Outwrite will ensure you get a fair hearing in the press, and that your side of the story isn’t forgotten.

Media training for PR

Making the most of your time with the media isn’t just about what you say, it’s also about making sure you get asked back to contribute again.

Whether it’s the BBC, ITV, S4C, or local and national newspapers, we can help you cement your position as an expert in your field.

PR media training

As experienced journalists, we can help you identify just what your interviewer is looking for, and make sure it’s you they go to over your competitors, ensuring you’re the first company that those watching, listening or reading think of.

Broadcast media training

Being invited to appear on TV or radio to talk about positive news from your organisation offers a fantastic opportunity to gain exposure and boost your profile.  It can, however, also be a scary experience.

From standing in the right place or knowing where to look, to wondering what exactly you should be doing with your hands, it can feel daunting.

Similarly, being asked to talk about a potentially negative story can seem fraught with difficulty, with the fear of saying something potentially damaging looming large.

Media interview training

With the right preparation, we can help form the narrative in the most productive way for you, using strong key messages

We give practical tips and instant feedback to ensure you get across your key messages during the interview.

With a package tailored to your needs, we can equip you to make the most of any perceived threat or opportunity.


Contact one of our team now to discuss our services further on 01352 706260.  Alternatively, fill in the contact form below.

Outwrite delivers bi-lingual media training day in Dogellau

What is media training?

Media training is understanding what the media is looking for in an interview or story, and how best to use that opportunity to present your company.


What is crisis media training?

When things don’t run smoothly for whatever reason, crisis media training is how you prepare to deal with the media to in the most productive way for your company.

What should I look for in a media training agency?

Look for an agency with experience in broadcast as well as print and digital.

What is media training for PR?

Using PR principles, we can help you put you in a position of authority in your field by ensuring you’re welcomed back to air your thoughts and opinions while representing your organisation.

What is involved with a media training session?

A media training session will typically include scenarios and practical examples to familiarise you with how the news industry works, as well as key takeaway principles for choosing and forming talking points.

What locations do you cover?

We have delivered media training across the UK for clients. Being based on the North Wales border, we have predominantly delivered media training in Manchester, Chester, Liverpool and Wales.

Do you deliver media training for charities?

Yes. We’re also happy to take charity status into consideration on costs.

What media training skills will attendees leave with?

Attendees will leave with a thorough understanding of the journalistic process and how it relates to a company or organisation, and knowledge of the best ways to tackle a story and present your side of the narrative.

From executive media training down to whoever answers the phone, we can create training at any level.

Crisis PR

In need of crisis PR? Find out why we are an award-winning crisis communications agency.

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