Do you want a digital PR agency that actually impacts your reputation?

How important is your reputation to business growth?

Our award-winning integrated PR ensures people have a positive opinion about you.

PR has been, and always will be, about your reputation. Your actions and communication, as well as what third parties say about your brand, has a direct impact on your sales.

The only thing that’s changed are the channels of communication. PR has evolved from media relations and community newsletters to encompassing social media, content marketing, and websites.

An effective brand building campaign has an integrated PR approach.

Your customers can interact with your business on a number of channels. Our creative digital PR activity ensures that no matter where your customer sees your brand, they have a positive opinion about you.

We cover all bases: from traditional media and trade coverage, to social media and your website, to search results and influential bloggers.

PR strategy as standard

When it comes to establishing your business as a market leader, or strengthening your position within a sector, a well-constructed PR strategy is essential.

By engaging with your customers and other stakeholders in a planned, proactive campaign, you can unlock a wealth of new opportunities and reinforce your brand values.

Engage us to be your digital PR agency

Contact one of our team now to discuss our services further on 01352 706260.  Alternatively, fill in the contact form below.

Why you should choose Outwrite as your PR agency

Outwrite’s PR team has an enviable track record of helping businesses achieve their goals and objectives.

And in true PR style, we will let trusted third parties tell you how good we are.

PR industry awards

Our award wins include best integrated PR campaign, best issues and crisis PR campaign, and best STEM campaign. We’ve been shortlisted for loads of others including best use of digital, best use of video, and integrated communications campaign of the year.

Oh, and we were also up for best low budget campaign at the UK Social Media Communications Awards.

 

Happy, retained clients – the ultimate indicator of a trusted PR company

“Outwrite has really lifted our profile. It is definitely responsible for an increase in new customer inquiries and we are winning big contracts, when historically we wouldn’t have even been invited to tender.”

Steve Jackson

Managing Director, Jackson Fire & Security

“The range of trade media coverage is very impressive. A good mix of latest news articles, expert commentary pieces, and feature contributions is helping Fairway achieve its business and marketing objectives.”

Richard Ellison

Marketing manager, Fairway Foodservice

“I credit Outwrite with making a significant contribution to the growth and success of Jones Bros Civil Engineering over recent years.”

Huw Jones

Chairman, Jones Bros Civil Engineering

Expert commentators on the PR industry

PR agency discusses crisis PR on the BBC

Tracy discusses crisis PR on the BBC

Outwrite PR’s founder Tracy North was invited on to a live BBC Radio Wales show to discuss issues and crisis PR, positioning us as a specialist crisis communications agency.

Anthony Bullick comments on PR in Wales Business Insider

Expert commentary in business media

Our managing director Anthony Bullick writes a six-weekly column for the business section in North Wales’ flagship title, the Daily Post. Other outlets he’s had pieces published include Business Wales and Wales Business Insider.

Outwrite discusses PR at RBS event in North Wales

Invited by trusted organisations to add value

Outwrite is regularly invited to talk at events and hold seminars and workshops for businesses in Wales, Chester, and Cheshire. Check out this story about our PR and social media seminar on behalf of RBS NatWest.

“I thought a PR agency just got me in the paper. So what does Outwrite’s PR activity entail?”

Outwrite integrates all communication channels to make sure you get the best bang for your buck. We don’t work in silos and our PR solution is tailored to each individual business’ goals and objectives.

In a nutshell we use the PESO model, which focuses on paid, earned, shared and owned media.

This means your PR campaign could involve media relations targeting trade press, blogger outreach, paid social media promotion, social media training, PR for SEO, news articles for your website, and email communications.

PESO model for a digital PR agency

And what about the PR results?

“Outwrite’s work has made a big difference to our profile and reputation. We have started being invited to tender against national household name competitors where we wouldn’t have been considered in the past.”

Mike Caulfield

Managing Director, Caulmert

“They’re really helping Wales Air Ambulance to stay in front of mind with the media, the public and our other stakeholders.”

Angela Hughes

Chief Executive, Wales Air Ambulance

Integrated PR and SEO

Integrated PR and SEO agency's infographic

We’re a leading integrated PR and SEO agency. PR skills have huge impacts on search visibility.

At Outwrite we mix the technical wizardry bits (our head of search, Derek Booth) with the content and links that Google loves (our PR team).

Check out this infographic on top tips for linking PR with your SEO.

Expert commentary

Check out our article on the Business Wales website looking at how to connect PR and marketing functions for better return on investment.

The ingredients of an effective integrated PR campaign

We create a campaign tailored to your business objectives

A respected digital media relations agency

We have secured valuable and positive coverage across all forms of media – traditional and online. We have achieved excellent media relations results including national hits with the BBC News at Ten, Radio 5Live, bbc.co.uk, and the Daily Telegraph. We also regularly achieve coverage in regional and local media.

We have also secured coverage in offline and online trade and specialist titles covering sectors and industries including food and drink, construction, law, energy, maritime, housing, and transport and logistics.

We have called on Outwrite many times over the years to publicise our work in regional, national and trade media. I can rely on them to produce results every time.

Russell White

Managing Director, Allbrite UK

Video interviews for PR

Video is an extremely popular format in the media, as an increasing amount of visitors to news websites prefer to watch their news rather than read it. And as a digital PR agency we also repurpose it across your own communication channels to make sure as many people as possible watch it.

Our videos have secured coverage in targeted media, as well as played an integral role in boosting visibility in search results, increasing social media engagement, and increasing clicks in email campaigns.

We’ve also filmed and edited journalistic interviews as part of a successful recruitment campaign.

Email communication

A cleverly worded e-newsletter can drive traffic to websites and enhance reputations. Our PRs use their experience in the newsroom and apply it to digital communications. We are experts at writing headlines and laying out news stories and information. This means more people read your newsletter and click through to your website.

For one client we increased the click-thru rate to the website by 4,000 per cent and we were able to provide stats on who had clicked so they could feed it into their sales campaign, which targeted business in Cheshire and Wales.

For another client our email campaign was a key part of a wider PR and communications campaign, which caused a significant increase in brand-related searches in Google.

Email for online PR campaigns

Social media training

Is your social media marketing providing a return on the investment? Do you want to improve your Twitter presence? Do you want to enhance your reputation on LinkedIn? Are you unsure how to maximise YouTube for your business? All of our social media courses are tailored to suit you. We will work with you to advise on strategy, content and evaluation.

Outwrite also delivers social media seminars for organisations seeking to provide added value to their clients or members. For example, we have created and run social media training workshops in Chester and Wales for organisations including the West Cheshire & North Wales Chamber of Commerce, Business Wales, and RBS NatWest.

Find out more about our social media training.

We use social media analytics to show the benefit of our work. For example, for one client we achieved an increase in traffic to the website via social media (pictured).

Choosing an SEO agency is a tricky task.

Or is it? We argue that Google has made it simpler for businesses to pick a search marketing partner – integrated PR and SEO agencies!

As well as award-winning integrated campaigns, our knowledge and expertise is recognised by Google. In Google searches for the phrase ‘integrated PR and SEO’, the Outwrite website ranks on page one of the results. And we are the highest ranked SEO and PR agency in the UK for that phrase, too.

At Outwrite, we have the ideal combination of in-house content creators and online strategy expertise to give you the optimum online marketing mix. Leave the jargon and buzz words such as “link building”, “technical SEO”, “H1 and H2”, and “content is King” to us.

As well as drive relevant customers to your site, we influence their decision making once they are there so that you achieve your online goals.

Web news articles and brand journalism

Regardless of how people land on your website, whether it’s driven by SEO, media coverage, or an influential blogger talking about you, they will form an opinion about you based on the content on your site.

You are a news outlet with one big difference: your audience is likely already interested in your brand’s products or services. So while your audience may be smaller than the likes of the BBC and the Daily Telegraph, it’s more relevant.

We become your brand journalist and work with you to ensure your latest news section is up-to-date, tells your story, and encourages people to trust you.

Discussing PR at a university on the North Wales and Chester border

Outwrite has always been at the forefront of changes in the PR industry and is often invited to talk about it. For example, we have spoken at universities in Wales, Manchester, and Cheshire. Read about our talk at Glyndwr Wrexham University on being a brand journalist and the impact it’s had on PR.

A trusted social media agency

We don’t need to tell you how impactful social media marketing can be for your business.

But there’s more to the likes of Twitter, Facebook and LinkedIn than simply throwing up some posts online. A strategic approach will ensure your digital activity helps you achieve your overall business goal.

Our social media campaigns – both organic and paid – have helped businesses build trust and enhance reputations to assist with winning new contracts.

We have also launched and managed a dedicated careers Facebook page for a firm seeking to attract new recruits. Our creative content was shared online as part of a strategic campaign and the company benefited from a record number of relevant and quality enquiries.

A campaign by a social media agency

Online campaign by a social media agency

Case study: our digital campaign for the Institute of Directors (IoD) to build an online community of relevant businesses. Read more about why they chose us as their social media agency.

PRs make the best content marketing agency

Content marketing allows businesses to build strong relationships with key stakeholders by providing valuable information, which has the sole aim of educating and informing the user.

There is no hard sell. The brand becomes secondary. But as long as the user finds the information useful, they will remember your brand the next they encounter it, or when they come to search for your products or services.

PR agencies are expert storytellers. We know how create engaging content that encourages people to read, watch or listen to it. From infographics and e-books to video and podcasts, we know how to present relevant content in front of your target audiences. Our infographics have earned media coverage, our e-books have been central in email campaigns, our videos have been shared on social media, and our expert commentary pieces have positioned people and brands as the go-to in their industry.

Show off your expertise with case studies that actually get read

To potential customers, your projects are wow. But companies often neglect to see this themselves and shrug it off as ‘day-to-day’ work and say ‘well, that’s just what we do’. To our PR team, it’s another chapter in your story that will help enhance your reputation. We speak to the relevant people and write journalistic-style case studies, which have an angle that encourages people to read.

From there we place that case study in front of your target audience whether it’s trade or specialist media, traditional print media, broadcast media, on niche forums, as part of an email campaign, or alongside your existing social media content.

Our case studies help businesses correct perceptions: one client was incorrectly perceived as not being big enough to handle certain projects. With the help of a few case studies as part of an integrated PR campaign, they started to get invites to tender for larger projects.

And best of all, we can prove they get read using your Google Analytics. For this client, our five case studies were the most read projects on their site (pictured).

Google Analytics showing digital PR results

Latest digital PR news and tips

Using Instagram to strengthen your brand

Using Instagram to strengthen your brand

Instagram is an exciting place for both consumers and businesses. What at first appeared to be a great platform to share pictures of your cat or tonight’s tea has now evolved into a playground for marketing and PR professionals to push brands through hashtags, live...

read more
Crisis PR and online reputation management: reviews

Crisis PR and online reputation management: reviews

This article first appeared as Anthony Bullick‘s column in the Daily Post on 5 June.  Trip Advisor was in the news last month after a visitor to a North Wales restaurant left a negative review because staff members were speaking to each other in Welsh. Fortunately for...

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Our other services

Social media training

Would you like support to increase awareness of your business online?

Media training

We help you prepare for that all-important interview.

Latest news

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Using Instagram to strengthen your brand

Using Instagram to strengthen your brand

Instagram is an exciting place for both consumers and businesses. What at first appeared to be a great platform to share pictures of your cat or tonight’s tea has now evolved into a playground for marketing and PR professionals to push brands through hashtags, live...

read more

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