How important is your reputation to business growth? Our award-winning integrated PR ensures people have a positive opinion about you.
Do you want a digital PR agency that actually impacts your reputation?
PR has been, and always will be, about your reputation. Your actions and communication, as well as what third parties say about your brand, has a direct impact on your sales.
The only thing that’s changed are the channels of communication. PR has evolved from media relations and community newsletters to encompassing social media, content marketing, and websites.
An effective brand building campaign has an integrated PR approach.
Your customers can interact with your business on a number of channels. Our creative digital PR activity ensures that no matter where your customer sees your brand, they have a positive opinion about you.
We cover all bases: from traditional media and trade coverage, to social media and your website, to search results and influential bloggers.
When it comes to establishing your business as a market leader, or strengthening your position within a sector, a well-constructed PR strategy is essential.
By engaging with your customers and other stakeholders in a planned, proactive campaign, you can unlock a wealth of new opportunities and reinforce your brand values.
Why you should choose Outwrite as your PR agency
Outwrite’s PR team has an enviable track record of helping businesses achieve their goals and objectives.
And in true PR style, we will let trusted third parties tell you how good we are.
An award-winning integrated PR agency
- Chartered Institute of Public Relations (CIPR) gold winner (2016) for best integrated PR campaign.
- Chartered Institute of Public Relations (CIPR): shortlisted at the 2016 awards for best use of digital.
- Chartered Institute of Public Relations (CIPR): shortlisted at the 2015 awards for outstanding young communicator.
- PRmoment.com: shortlisted at the 2017 awards for best integrated communications campaign.
- PRmoment.com: shortlisted at the 2015 awards for young professional of the year.
- North West Business Insider: voted a top PR and marketing agency (by our peers).
Happy, retained clients
Huw Jones, owner and chairman of Jones Bros Civil Engineering: “I credit Outwrite with making a significant contribution to the growth and success of Jones Bros Civil Engineering over recent years.” Case study
Mike Caulfield, owner and managing director of Caulmert: “Outwrite’s work has made a big difference to our profile and reputation. We have started being invited to tender against national household name competitors where we wouldn’t have been considered in the past.” Case study
Steve Jackson, owner and managing director of Jackson Fire & Security: “Outwrite has really lifted our profile. It is definitely responsible for an increase in new customer inquiries. I know Outwrite’s brand building and PR activity works, as we are winning big contracts, when historically we wouldn’t have even been invited to tender.” Case study
- Discussing PR and crisis communications on the BBC
- Commented on various features for Wales Business Insider
- Invited to discuss life at a PR agency at Manchester Met University
- Invited to speak about integrated PR and SEO at the North Wales & Cheshire Law Society
- Invited to speak about brand journalism at Glyndwr Wrexham University
- Invited to speak about growing a digital PR agency at the University of Chester
Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.
“I thought a PR agency just got me in the paper. So what does Outwrite’s PR activity entail?”
Outwrite integrates all communication channels to make sure you get the best bang for your buck. We don’t work in silos and our PR solution is tailored to each individual business’ goals and objectives.
In a nutshell we use the PESO model, which focuses on paid, earned, shared and owned media.
This means your PR campaign could involve media relations targeting trade press, blogger outreach, paid social media promotion, social media training, PR for SEO, news articles for your website, and email communications.
And what about the PR results?
“Outwrite’s work has made a big difference to our profile and reputation. We have started being invited to tender against national household name competitors where we wouldn’t have been considered in the past.”Mike Caulfield
“They’re really helping Wales Air Ambulance to stay in front of mind with the media, the public and our other stakeholders.”Angela Hughes
Integrated PR and SEO
We’re a leading integrated PR and SEO agency. PR skills have huge impacts on search visibility.
Check out this infographic on top tips for linking PR with your SEO.
The ingredients of an effective integrated PR campaign
We create a campaign tailored to your business objectives
A respected digital media relations agency
We have secured valuable and positive coverage across all forms of media, as well as created conversations online.
Outwrite has achieved excellent media relations results including national hits with the BBC News at Ten, Radio 5Live, bbc.co.uk, the Daily Telegraph, and the Daily Mail. We also regularly achieve coverage in regional and local media.
Want to target the trade trade and specialist media? We have secured coverage in offline and online titles covering sectors and industries including food and drink, concrete, construction, law, energy, maritime, PR, housing, transport and logistics, medicine, and education.
We can also act as your press office so that any media enquiries are directed to us, leaving you free to concentrate on the day-to-day running of your business.
“We have called on Outwrite many times over the years to publicise our work in regional, national and trade media. I can rely on them to produce results every time.“Russell White
Video interviews for PR
Video is an extremely popular format in the media, as an increasing amount of visitors to news websites prefer to watch their news rather than read it. And we also recycle it across your own communication channels to make sure as many people as possible watch it.
Visual content helps connect people with your brand, allowing them to learn more about your activity and expertise.
Our videos have secured coverage in targeted media, as well as played an integral role in boosting visibility in search results, increasing social media engagement, and increasing clicks in email campaigns.
Here is an example video interview that we filmed and edited, which secured coverage in the client’s target media.
We’ve also filmed and edited journalistic interviews as part of a successful recruitment campaign.
PRs make the best content marketing agency
Content marketing allows businesses to build strong relationships with key stakeholders by providing valuable information, which has the sole aim of educating and informing the user.
There is no hard sell. The brand becomes secondary. But as long as the user finds the information useful, they will remember your brand the next they encounter it, or when they come to search for your products or services.
PR agencies are expert storytellers. We know how create engaging content that encourages people to read, watch or listen to it. From infographics and e-books to video and expert commentary, we know how to present relevant content in front of your target audiences.
Our infographics have earned media coverage, our e-books have been central in email campaigns, our videos have been shared on social media, and our expert commentary pieces have positioned people and brands as the go-to in their industry.
Here’s an example of one for Jackson Fire & Security. This secured media coverage, attracted links to boost SEO, and had high engagement rates on social media and email.
Show off your expertise with case studies that actually get read
Wouldn’t it be fantastic if your target audience read stories about how fantastic your work is? We make it happen.
To potential customers, your projects are wow. But companies often neglect to see this themselves and shrug it off as ‘day-to-day’ work and say ‘well, that’s just what we do’.
To our PR team, it’s another chapter in your story that will help enhance your reputation. We speak to the relevant people and write journalistic-style case studies, which have an angle that encourages people to read.
From there we place that case study in front of your target audience whether it’s trade or specialist media, traditional print media, broadcast media, on niche forums, as part of an email campaign, or alongside your existing social media content.
Our case studies help businesses correct perceptions: one client was incorrectly perceived as not being big enough to handle certain projects. With the help of a few case studies as part of an integrated PR campaign, they started to get invites to tender for larger projects.
Our case studies help businesses grow: our stories ensure our client’s current and potential customers see the brilliant work carried out and build trust towards our client.
And best of all, we can prove they get read using your Google Analytics. For this client, our five case studies were the most read projects on their site:
Web news articles and brand journalism
Regardless of how people land on your website, whether it’s driven by SEO, media coverage, or an influential blogger talking about you, they will form an opinion about you based on the content on your site.
Your organisation is a publisher if it has a website. You are a news outlet with one big difference: your audience is likely already interested in your brand’s products or services. So while your audience may be smaller than the likes of the BBC and the Daily Telegraph, it’s more relevant.
We become your brand journalist and work with you to ensure your latest news section is up-to-date, tells your story, and encourages people to trust you.
Our qualified and experienced journalists start with the business objectives and find the stories to write about. For example, if you are seeking to attract high-quality candidates as part of a planned recruitment drive, we will focus our story telling on ensuring you are viewed as a fantastic to place to work.
Outwrite has always been at the forefront of changes in the PR industry and is often invited to talk about it. For example, we were invited to Glyndwr Wrexham University to talk about being a brand journalist and the impact it’s had on PR.
A trusted social media agency
We don’t need to tell you how impactful social media marketing can be for your business.
But there’s more to the likes of Twitter, Facebook and LinkedIn than simply throwing up some posts online. A strategic approach will ensure your digital activity helps you achieve your overall business goal.
Our social media campaigns have helped businesses build trust and enhance reputations to assist with winning new contracts.
We have also launched and managed a dedicated careers Facebook page for a firm seeking to attract new recruits. Our creative content was shared online as part of a strategic campaign and the company benefited from a record number of relevant and quality enquiries.
A cleverly worded e-newsletter can drive traffic to websites and enhance reputations.
Our PRs use their experience in the newsroom and apply it to digital communications. We are experts at writing headlines and laying out news stories and information. This means more people read your newsletter and click through to your website.
Your database is full of people who have engaged with your brand in some way shape or form. We work with you to not only create the engaging content, but to design and craft the email.
For one of our clients we increased the click-thru rate to the website by 4,000 per cent. That meant more people were reading the stories. Using the analytics, we were able to provide stats on who had clicked and opened the newsletter so they could feed it into their sales campaign.
For another client our email campaign was a key part of a wider digital marketing campaign, which caused a significant increase in brand-related searches in Google, which meant more people were searching for the business online.
Check out the stats below from our own newsletter (sent using Mailchimp hence the cheeky chap below!). Our emails have an average click rate of 6 per cent compared to the industry average of 1.8 per cent.
Social media training
Do you want to improve your Twitter presence? Do you want to enhance your reputation on LinkedIn? Are you unsure how to maximise YouTube for your business?
You don’t need us to tell you how important it is to have social media as part of your PR and marketing mix. But is your social media marketing providing a return on the investment?
All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.
Outwrite also delivers social media seminars for organisations seeking to provide added value to their clients or members. For example, we have created and run workshops in Chester and Wales for organisations including the West Cheshire & North Wales Chamber of Commerce, Business Wales, and RBS NatWest in North Wales and Cardiff.
We use social media analytics to show the benefit of our work. For example, for one client we achieved this increase in traffic to the website via social media:
We will work with you to advise on strategy, content and evaluation. Find out more about our social media training.
Latest digital PR news and tips
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 21 February 2018. If increasing sales is a key business goal for you, injecting PR into your strategy will help you hit targets quicker. Before I begin, I’m not going to...read more
In this latest edition of keeping you posted, we look at: Forthcoming upheaval as Facebook plans to make its biggest-ever changes How automated messages can help keep you on top of enquiries The latest addition to Instagram’s offering A big change to Facebook’s news...read more
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 10 January 2018. An up-to-date news section on your website builds valuable trust between you and your stakeholders. However, ensuring it is full of fresh articles is just...read more
Expert commentators on the PR industry
Outwrite is regularly invited to talk at events and hold seminars and workshops for businesses in North Wales and Chester. Check out this story about our PR and social media seminar on behalf of RBS NatWest.
A trusted digital PR agency
Jackson Fire & Security specialises in fire and security solutions. Outwrite was tasked with enhancing the firm’s profile and reputation in and around the head office in Mold, specifically North Wales and Chester. Outwrite PR worked closely with Jackson Fire & Security’s marketing manager to devise and implement an integrated PR campaign.
We used press releases, case studies, infographics, email campaigns, social media, SEO to tell the business’ story.
Testimonial from Steve Jackson, founder and managing director: “Outwrite has really lifted our profile. It is definitely responsible for an increase in new customer inquiries. I know Outwrite’s brand building and PR activity works, as we are winning big contracts, when historically we wouldn’t have even been invited to tender.”
Read more about the campaign that scooped gold at the CIPR awards.
Aaron & Partners was keen to publicise its areas of expertise and the specialisms of its lawyers, who between them have a broad range of commercial experience.
The brief included communicating this to key decision makers in the sectors that the firm specialises in. These included renewable energy, employment, transport & logistics, waste management and planning.
Outwrite liaised closely with the marketing manager at Aaron & Partners, along with key lawyers, to identify key topics, priorities and strong news angles for the press releases.
We secured significant coverage in print and online in trade and regional media, helping to cement the reputation of Aaron & Partners as experts in the sectors in which they work. The project also developed its relationship with editors and content producers in trade media.
It’s work like this that positions us as the go-to B2B PR agency.
Our other services
A member of the Outwrite team has travelled to Minneapolis, USA, to watch his team triumph in the 52nd National Football League (NFL) Super Bowl. Digital director Anthony, who has supported Super Bowl LII winners the Philadelphia Eagles since 2002, flew out to watch...read more
Wednesday 4 April is the deadline for companies with more than 250 employees to publish their gender pay split – a review into the difference between what their male and female employees earn. It’s part of a move by the Equality and Human Rights Commission (EHRC) to...read more