by Outwrite | Feb 23, 2021 | Integrated PR and SEO
Domain authority (DA) is a search engine ranking score developed by Moz, SEO software developers. Authority means the strength of a website in terms of its usability, trust and relevant content to a search term. Moz uses the score to predict how likely a website is to...
by Outwrite | Feb 23, 2021 | Integrated PR and SEO
In this edition of Keeping You Posted, we look at why Facebook’s battle with news websites in Australia should ring alarm bells for anyone whose business is heavily dependent on the platform, Instagram’s new account protection feature, and what’s in the works for...
by Outwrite | Feb 15, 2021 | Integrated PR and SEO
It’s the early 2000s (when hashtags were an unused symbol on your keyboard gathering dust). You’re going out for food and drinks; chances are you’re choosing somewhere you’ve been recommended by a friend. Fast-forward to 2021 and Instagram search is a key part of the...
by Outwrite | Feb 12, 2021 | Integrated PR and SEO
Students at the University of Chester received an insight into the always-evolving world of PR as part of a guest lecture delivered by a PR agency. Anthony Bullick, managing director at Outwrite PR, spoke to first year marketing students over Microsoft Teams, covering...
by Outwrite | Feb 10, 2021 | Integrated PR and SEO
This post first appeared in Anthony Bullick’s Daily Post column Businesses seeking to increase their visibility and enhance their reputation online were provided a peek behind the Google curtain, following a tweet from a senior analyst. John Mueller said that digital...
by Outwrite | Feb 5, 2021 | Integrated PR and SEO
In our latest edition of Keeping You Posted, we’re looking at big changes for how news providers operate on Facebook, how LinkedIn now offers more controls for post visibility and discussions, and Instagram’s efforts to offer more tools for professional users. New...
