The North Wales branch of the Institute of Directors (IoD) has engaged Outwrite to raise its profile.

Outwrite will be creating a range of media content as well as reviewing the branch’s social media channels.

The campaign has started with promotion of behind-the-scenes tours at two leading North Wales organisations.

The tours will take place at the Wales Air Ambulance base at Caernarfon and Bodnant Welsh Food in the Conwy Valley.

Outwrite’s managing director Tracy North said: “We’re all looking forward to working with the Institute of Directors to help raise attendance and recruit new members.

“The IoD is at the forefront of the North Wales business community, and we’re delighted to have been asked to provide our expertise.”

The IoD, which has 160 members in its North Wales branch, supports business leaders through inspirational events and initiatives. Membership is open to anyone working in a managerial position.

As well as touring the Caernarfon base on June 4, guests will hear from Angela Hughes, chief executive of Wales Air Ambulance, who will speak about the challenges of raising more than £6m annually from voluntary donations to keep its three emergency helicopters in the air.

There will be a charge of £10 plus VAT for members, £15 plus VAT for non-members, to cover the cost of catering.  A raffle will be held to raise funds for Wales Air Ambulance.

And Bodnant Welsh Food managing director Chris Morton will take guests on a tour including the dairy where Bodnant’s own brand cheese, cream and ice cream are made, plus the centre’s cookery school on July 9.

He will talk about the challenges and success of running the £7m centre, which was opened by HRH the Prince of Wales and Duchess of Cornwall last July.

Tickets cost £15 plus VAT for members and £20 plus VAT for non-members.

To book, contact Debbie Trotman on 02920 389990 or at iod.wales@iod.com. Alternatively, visit IoD Wales.