We place content at the heart of our social media campaigns to create a buzz about your business online. Strategy and analytics in our social media marketing come as standard for ROI.
Do you want your social media agency to actually get people talking about you?
Social media marketing is another example of the new world of digital PR: it provides you with a direct voice to your customers. As a trusted social media PR agency, we take advantage of this opportunity by creating a buzz online.
Do you have a company Twitter account but receive little engagement? Do you want more followers of your business page on LinkedIn? Do you want to drive more traffic to your website from your social media accounts?
We align your social media strategy with your overall marketing and business objectives. The content we create and share online has your bottom line in mind.
Whether it’s creating a Facebook timeline, tweeting key stakeholders or posting the latest video on your company’s TV channel, we will help you gain a foothold in the bustling world of social media to make your organisation or product stand out.
Why choose Outwrite PR to carry out your social media marketing?
Social media are communication channels. We are trained and qualified communicators. Perfect!
We have worked with businesses to achieve various goals online including:
- driving more traffic to the website
- building a following quickly using paid social media
- enhancing and maintaining reputations
- building relevant followings likely to engage with the content
Check out our work for the Institute of Directors, who wanted more business followers in North Wales, for more on our social media successes.
We can also work with businesses that need crisis PR to use social media to deal effectively with the situation.
Do you have someone in-house you would like to carry out the social media campaigns? We can advise you on strategy and deliver social media training.
Social media activity also benefits your other marketing tactics such as SEO (search engine optimisation), but only when done correctly. We have the bigger picture in mind whenever we tweet, post or publish.
Contact us to enhance your online reputation.
Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.
The impact of using Outwrite’s social media marketing
Leading fire and security firm Jackson Fire & Security asked Outwrite to support it with its digital PR and social media.
In addition to media relations and integrated PR and SEO, Outwrite worked alongside the company’s marketing manager on social media.
Outwrite took time to fully understand Jackson Fire and Security’s overall business objectives, and how social media could assist the firm in achieving these.
Using analytics we were able to demonstrate the impact of our social media marketing. For example, we were able to show how Twitter and LinkedIn increased traffic to the website.
“As someone who thought they knew social media, Outwrite has really opened my eyes to how useful the different platforms can be for businesses.
“Being able to schedule posts and use analytics tools to monitor different posts and their effectiveness has been invaluable, as you can see first-hand how social media is contributing to the overall marketing effort.
“We have really increased our social media presence thanks to guidance from Outwrite and it’s become an extremely important part of our marketing strategy.”Rachel Evans
Social media training
Do you want to improve your Twitter presence? Do you want to enhance your reputation on LinkedIn? Are you unsure how to maximise YouTube for your business?
You don’t need us to tell you how important it is to have social media as part of your PR and marketing mix. But is your social media marketing providing a return on the investment?
We will work with you to advise on strategy, content and evaluation. Find out more about our social media training.
“Outwrite devised and implemented a Twitter campaign to deliver key messages to a new target market. We received more responses than expected thanks to the digital communications provided by Outwrite.”Ruth James
Latest social media marketing news and tips
When you have big news, it’s important to use it in the right way. Proper promotion can help reach a bigger audience who may previously have been unaware of your brand. When Outwrite was shortlisted for not one but two industry awards, as PR professionals, we knew it...read more
The Outwrite team visited the North Wales offices of one of the UK’s largest banks to deliver a bespoke social media training session. The training, held at NatWest/Royal Bank of Scotland in Colwyn Bay, brought together 10 SME businesses that were looking to improve...read more
A lack of ideas for content is one of the most common hurdles businesses say they face when it comes to online marketing and PR. Follow the steps below to create a content calendar for the next 12 months. Mark down any events including networking, industry conferences...read more
Expert commentary on social media
His topics cover all aspects of digital PR and social media.
Example posts include:
A trusted social media PR agency
The North Wales branch of the IoD (Institute of Directors) wanted to raise awareness of benefits of membership. In addition, it was also looking to increase attendance at events and grow its membership numbers.
Outwrite’s research concluded that, although IoD Wales had a social media presence, a lack of one specifically for the North Wales region hindered its ability to raise awareness of its existence.
We devised a PR strategy to include media relations alongside the setting up and maintenance of an IoD North Wales Twitter account.
Check out our PR and social media work for the Institute of Directors.
As a young, forward-looking practice with an expanding client base, LBW Chartered Accountants was looking to branch out into social media to consolidate and extend its presence in a competitive marketplace.
LBW asked Outwrite to provide support across a number of areas including social media training, strategy, and policy setting, as well as providing guidance on content production.
Read about our work as a social media marketing agency for a firm of accountants.
Our other PR and marketing services
A PR professional is hoping to inspire the next generation of public relations practitioners after speaking to university students about the world of communications. Outwrite’s digital director Anthony Bullick visited Bangor University to talk about the PR industry to...read more
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 6 June 2018. Facebook’s latest algorithm change, prioritising posts by friends and family, makes it even more difficult for businesses to place their content in people’s news...read more