People are more likely to remember the communication during a crisis as opposed to the operational side.
We ensure your side of the story is heard.
Crisis PR that protects you off- and online
Does your business need to manage a potentially negative story? Do negative articles appear on the first page of Google when your brand is searched for? Do you have a social media policy in place to deal with upset or angry customers?
It’s a fact of life and business that from time to time things can go wrong.
As well as putting out the fire or solving the problem, it’s important that communications around delicate and potentially damaging situations are handled correctly.
That’s where crisis communications comes in.
We understand that when reputations are on the line, so too are sales and profits.
Whatever the issue or crisis, Outwrite is able to help protect your organisation’s reputation both off- and online.
We are skilled at issue management and dealing with crisis situations in a calm yet efficient manner, offering clear advice on handling the media and other stakeholders and protecting your reputation.
All our crisis communications take the online world into account. Reputations take years to build but can be destroyed online in a matter of hours, especially with social media. A speedy and effective intervention by skilled communicators is vital. We monitor third-party posts in real time and place your messages where they need to be as the issue develops.
We also know that there are two sides to every story, and our team will fight to get your message across.
Are you seeking to take a proactive step and have a crisis PR plan in place should the worst happen? We have drawn up issues and crisis communications plans for businesses operating across a range of sectors.
Contact us now to protect your reputation.
Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.
Outwrite PR’s managing director Tracy North was invited on to a live BBC Radio Wales show to discuss issues and crisis PR.
During a discussion with consumer behaviour expert Henry Enos, Tracy commented that companies must be swift, honest and prepared in their responses.
Read more about the BBC feature on crisis communications.
Latest crisis PR news and tips
https://www.youtube.com/watch?v=UEkNK-J5Pzc&feature=youtu.be Search for your business’ name online. Do it on social media, in search engines and on review sites. Is the content positive, negative or neutral? If it’s positive, save for checking it for...read more
Outwrite PR’s managing director Tracy North was invited on to a live BBC Radio Wales show to discuss issues and crisis PR. A specialist in crisis PR, Tracy appeared on the Wales at Work show to talk about how large companies should manage a crisis, in light of recent...read more
Knowing that no crisis plan existed and that anyone, including Father Christmas himself, could be at the centre of a crisis at any point, he sprung into action.read more
Watch: How to protect your reputation online
Search for your business’ name online. Do it on social media, in search engines and on review sites. Is the content positive, negative or neutral?
If it’s positive, save for checking it for key messages, there’s not much to be concerned about here. If the article is neutral, although it is a missed opportunity to enhance what people think about you, it’s not likely to have damaged your reputation.
But what if the content speaks about your brand in an undesirable manner? A disgruntled customer on Twitter, a negative article on an online news website, or a bad review will erode trust between you and your existing or potential customers.
In this video, Outwrite’s head of digital Anthony Bullick delivers a training session on how to protect your reputation online and on social media.
Watch: Tracy’s five tips for communicating in a crisis
Her discussion includes what merits an issue or crisis for a business, why communication is important after the issue has been taken care of operationally, and steps to take to limit the effects of a crisis.
A summary of the video can be found on this blog post about crisis communications.
If you have any questions about crisis PR, including if you are seeking support from a crisis communications agency, please call us on 01352 706260.
Our other services
“We had exciting news to announce and Outwrite did not disappoint. Tracy and the team secured editorial coverage with photos in our target regional media, as well as relevant online sites.”Jeremy Salisbury
A digital PR agency is to carry out trade media relations for a leading data company in the food industry. Outwrite has been appointed by Erudus, which provides food wholesalers and caterers with nutritional and microbiological information, after running a successful...read more
This article first appeared as Anthony Bullick’s column in the Daily Post business section on 15 November. Potential customers can be exposed to businesses in dozens of places. While this presents exciting marketing opportunities, it comes with threats that require...read more