Stay on top of the latest digital marketing techniques with our bespoke 1-2-1 and group workshops on topics from social media to Google Analytics.
Do you want your social media to produce results?
Used correctly, social media can have a big influence on your brand’s awareness and reputation. There are 500m tweets and 5m Pinterest posts a day, and the average Facebook user is exposed to 1,500 posts when they log on.
The digital world is bustling with conversations; to get your messages seen, your content has to stand out. Outwrite offers a number of packages, each of which are tailored specifically to you. They are run on a one-to-one basis and are completely bespoke. We run one-off training courses that can focus on a particular element of your social media plan, for example setting up accounts correctly, Twitter basics and how to use Facebook Page Insights.
We also provide ongoing support and training to monitor your activity over a set period of time. This typically involves a training session at the outset, followed by five telephone conversations over a three-month period. We will provide actionable feedback and a list of points for you to implement as part of your strategy going forward.
All of our social media courses are customisable to suit you. If you want more, or less, meetings over a longer, or shorter, period of time, that’s fine.
Watch: Social media training at NatWest/Royal Bank of Scotland
Our head of digital Anthony Bullick visited the North Wales offices of one of the UK’s largest banks to deliver a bespoke social media training session.
The training, held at NatWest/Royal Bank of Scotland in Colwyn Bay, brought together 10 SME businesses that were looking to improve social media performance to boost sales, new business enquiries or to promote their brand.
At the end of the session, the businesses were given three steps to act on their social media marketing; creating a content calendar, connecting with Outwrite for regular news and tips on social media and to study their own social media analytics.
Read the full news story about the social media training.
B2B social media training
Engineering, environmental and planning consultancy Caulmert wanted to enhance its profile on social media, as well as link its activity into overall business objectives.
The company asked Outwrite to deliver monthly social media sessions to its in-house social media team.
We deliver tailored social media training to assist the firm’s online activities discussing how Caulmert can stand out on social media and identifying changes to make to enhance engagement.
Read more about the bespoke social media training.
“The assistance and training provided by Outwrite PR has given us the tools and confidence to help us manage our social media accounts in-house.
“Our social media strategy has allowed us raise our online profile, to interact further with our current clients, and to gain a greater audience for our website content, which is key to marketing our services and gaining new clients.
“We would recommend Outwrite to all companies who are looking to stand out on social media and enhance their reputation online.”
Will SEO training help your online presence?
Google Analytics shows that we are becoming more impatient when it comes to searching the internet.
Less and less time is spent looking for web pages, and consumers increasingly expect relevant information to be available at their fingertips.
That’s why it’s so important to get on the first page of search rankings, and search engine optimisation is your ticket to getting noticed on the web.
Whether you’re an SEO pro or are looking for a better understanding of how to get your business noticed online, Outwrite is here to help.
Just like all of our other PR and online marketing work, we don’t do jargon. Our training is presented in a clear, easy to understand way that breaks down just how important a constructive SEO plan is to achieving results online.
As experienced PR professionals, we understand that quality content and search engine optimisation go hand in hand. Our training packages showcase the various tried and tested methods we use to get your name on page one.
From creating a bespoke SEO strategy and the copy and multi-platform campaign to accompany it to briefings on changes to the way search works, our training sessions will give you the tools to harness the millions of searches processed through the likes of Google and Bing every day.
Contact one of our team now to discuss our services further on 01352 706260. Alternatively, fill in the contact form below.
Google Analytics training to boost your marketing
The only way to maximise the return on your website investment is by interrogating and interpreting your Google Analytics.
You may receive PDF reports or look at the analytics directly, but chances are you are missing out on important, website-changing information.
There is more to your analytics than a pie chart showing that you had 5,000 visitors, and a line graph showing on what dates.
Delving into it without a strategy will leave you swimming in an ocean of data and information with no sight of land.
Our one-to-one training sessions are tailored specifically to your site. You have a website for a reason; we will show you the key sections within Google Analytics in order to monitor the success of your online presence.
Content is at the heart of online marketing and SEO. We will explain how to link your findings with what content should be on the website.
Our Google Analytics training will also explain how to monitor the impact of any PR, social media and e-mail marketing activity on your website.
Those 5,000 people landed on your website for a reason. Let us train you to find out why, and how to convert them into customers.
We can run Google Analytics training in isolation or combine it with any of our other courses.
“It was not only a useful introduction, but also personalised to Wales Air Ambulance’s needs and how we can implement what we learned on the course.”
A trusted social media training agency
The Wales Air Ambulance wanted to maximise the efficiency of its website to increase donations, enhance its reputation, attract more relevant visitors, and increase engagement with its community.
The air ambulance asked Outwrite to provide training to its in-house PR and marketing team.
All relevant areas of Google Analytics were discussed to highlight the information it provides, as well as how to interpret the data to achieve online goals. Wales Air Ambulance’s own Google Analytics were used as a live case study, helping to make the session more relevant and tailored for the charity.
Read about our SEO training session for Wales Air Ambulance.
Mold-based Jackson Fire & Security wanted to enhance and maintain its reputation in North Wales and Chester using social media.
The firm asked Outwrite PR to support its marketing team in developing and sustaining an effective social media campaign with monthly training sessions.
During the 1-2-1 social media training sessions, Outwrite discusses how to create engaging content and stand out against competitors. We review previous posts and provide suggestions for on-going activity.
We also cover analysis and evaluation, to highlight the positive results achieved by the social media activity. We work with the marketing team to understand what ‘good’ data looks like, and how to feed the information back in to make social media campaigns more effective.
View the full case study of our social media training.
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