A North Wales PR and SEO agency is inviting businesses to share in its 20th anniversary celebrations with a money saving offer.

Outwrite, based in Mold, is giving 20 per cent off its half-day digital training sessions, covering topics such as social media, SEO (search engine optimisation) and Google Analytics.

The online marketing specialist introduced its digital training services in 2012. Since then it has provided in-house training across Wales, Chester and the wider UK for organisations including the Wales Air Ambulance and LBW Accountants.

Agency founder and managing director, Tracy North, said: “When I started out in 1994 I thought I’d try freelancing for a while, then possibly return to employment. I found out I enjoyed being my own boss. It’s satisfying to reach this milestone, especially considering how tough the recession has been on the business community.”

Tracy established Outwrite after a career as a journalist across North Wales and the North West. She worked for the Garstang Courier, Bury Times, Lancashire Evening Telegraph, NWN Media’s Evening Leader in Mold and Chester, and the Daily Post.

Originally based at her home in Northop Hall, Flintshire, Outwrite’s success resulted in Tracy forming a limited company and taking on employees, before buying Belgravia House on Grosvenor Street, Mold, in 2004 where the business is now based.

Outwrite employs five members of staff and retains the services of additional freelance specialists as associates.

Traditionally a PR agency, the need for quality content across all marketing including SEO has seen Outwrite carve a new niche for itself in recent years. Its PR team consists of qualified and former journalists able quickly to create accurate and relevant content. It also employs in-house SEO strategy expertise.

Tracy said: “Content marketing is on the rise, as search engines such as Google now put more emphasis on rewarding high quality content. Websites with original copy that is grammatically correct and include content such as graphics and video are moved higher up the rankings.

“All of our PR and SEO output is produced by a single team in the same building. This eliminates duplication between different agencies and gives the client best value for money.”

Outwrite’s clients include Wales Air Ambulance, the UK’s only Prime Ministerial library Gladstone’s Library, law firm Aaron & Partners, Mold-based chemicals manufacturer Synthite, national wood recycler R Plevin & Sons and Jones Bros Civil Engineering UK.

The discounted digital training sessions should be booked by 31 March to take place by 30 April. Check out our digital training for more information, view a social media training case study or contact us to book.