News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

Save time with your social media by planning and scheduling

Save time with your social media by planning and scheduling

There is a very good chance that your business has a presence on social media. But are you more reactive than proactive when it comes to sharing content online? Follow these simple steps to plan, prepare and schedule your posts. Not only will it help your organisation...

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How foodservice wholesalers can sizzle on Instagram

How foodservice wholesalers can sizzle on Instagram

An increasing number of foodservice wholesalers are adding Instagram into their marketing mix – yet many are unsure how to unlock its potential.   Follow these tips to stand out from the crowd online.     Instagram takeover   An Instagram takeover...

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12 tasty tips to turbocharge your Instagram

12 tasty tips to turbocharge your Instagram

This article first appeared on the Fairway Foodservice website. Many brands know that Instagram can be powerful for their business. Follow these valuable tips to enhance your online presence.   Gathering the right ingredients Increase the number of (relevant!)...

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Spooky social media scares

Spooky social media scares

This Halloween, let vampires and witches be the only thing that scares you with our social media mistakes to avoid. Grisly grammar  Grammatical errors in your content can appear unprofessional and leave people wondering if you lack attention to detail in other areas....

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How to use social media at events to engage and promote

How to use social media at events to engage and promote

Do you host or attend events and rarely post on social media? Sharing content on the likes of Instagram and Twitter is a way to raise brand awareness as well as secure interaction from attendees and those who are watching the event unfold online. Creating a buzz...

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Outwrite PR bolsters its award-winning team with two new hires

Outwrite PR bolsters its award-winning team with two new hires

An award-winning digital PR agency has strengthened its team in response to an increase in clients. Outwrite PR, based in Mold, Flintshire, has welcomed David Humphreys and Alice Lee to the firm. David, 27, joins the company as senior account executive, while Alice,...

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HR seminars tackle recruitment hurdles for businesses

HR seminars tackle recruitment hurdles for businesses

HR professionals received valuable tips and advice on how to overcome recruitment obstacles at interactive seminars. Communications expert Anthony Bullick of PR agency Outwrite PR and talent guru Cath Harrison of recruitment marketing company JVP Group tackled the...

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Using Instagram to strengthen your brand

Using Instagram to strengthen your brand

Instagram is an exciting place for both consumers and businesses. What at first appeared to be a great platform to share pictures of your cat or tonight’s tea has now evolved into a playground for marketing and PR professionals to push brands through hashtags, live...

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    AI is changing search — and PR is leading the response

    AI is changing search — and PR is leading the response

    Search visibility is changing rapidly. As Google and other platforms introduce AI-powered summaries and conversational search, the traditional rules of SEO no longer guarantee a brand will be found. Instead of chasing keyword rankings, organisations now need to be...

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