Students at the University of Chester were given the opportunity to quiz the managing director of a PR agency on what crisis comms looks like at the coalface, and the skills they need for the world of work as they prepare to graduate. Anthony Bullick of Outwrite PR...

Domain authority (DA) is a search engine ranking score developed by Moz, SEO software developers. Authority means the strength of a website in terms of its usability, trust and relevant content to a search term. Moz uses the score to predict how likely a website is to...

In this edition of Keeping You Posted, we look at why Facebook’s battle with news websites in Australia should ring alarm bells for anyone whose business is heavily dependent on the platform, Instagram’s new account protection feature, and what’s in the works for...

It’s the early 2000s (when hashtags were an unused symbol on your keyboard gathering dust). You’re going out for food and drinks; chances are you’re choosing somewhere you’ve been recommended by a friend. Fast-forward to 2021 and Instagram search is a key part of the...

Students at the University of Chester received an insight into the always-evolving world of PR as part of a guest lecture delivered by a PR agency. Anthony Bullick, managing director at Outwrite PR, spoke to first year marketing students over Microsoft Teams, covering...

This post first appeared in Anthony Bullick’s Daily Post column Businesses seeking to increase their visibility and enhance their reputation online were provided a peek behind the Google curtain, following a tweet from a senior analyst. John Mueller said that digital...

In our latest edition of Keeping You Posted, we’re looking at big changes for how news providers operate on Facebook, how LinkedIn now offers more controls for post visibility and discussions, and Instagram’s efforts to offer more tools for professional users. New...

People like us at Outwrite are always banging on about how to improve your social media standing, and how to improve your search engine rankings with SEO. But are the two linked? After all, big, successful brands tend to have big social media followings, and those...

This post first appeared in Anthony Bullick’s Daily Post column Thought leadership can position you and your brand as an expert in your respective field, but there is a fine line between achieving that and turning off your targeted audiences. People are savvier than...

Newsletters have been around since ancient Rome. In today’s world, they’re often overlooked as a key form of communication compared to its counterpart, email newsletter, but in this digital age, they can cut through the noise. The benefits of a print newsletter are...