Students at the University of Chester received an insight into the always-evolving world of PR as part of a guest lecture delivered by a PR agency.

Anthony Bullick, managing director at Outwrite PR, spoke to first year marketing students over Microsoft Teams, covering how the industry has changed over the years and how modern integrated campaigns work, as well as giving valuable career advice.

Attendees also had the opportunity to ask questions as part of the talk.

Anthony said: “Public relations is a very fast-moving field, with new specialisms developing in years when once they may have taken decades to be recognised.

“Digital media has changed public relations significantly, with campaigns now spread across multiple areas, with agencies and in-house staff working to ensure all of these elements pull together.

“I’m passionate about showing how varied PR is and encouraging people to consider it as a viable career option.”

Anthony continued: “One of the things I really valued when I was at university was hearing about what jobs were out there and how to work towards landing your first role.

“Integrated PR is a fascinating field that really rewards creativity and allows anyone to find their niche and develop new skills.”

Jane Martin, senior lecturer in marketing and programme leader for the course at the University of Chester, said: “We were very happy to virtually welcome Anthony for his presentation.

“It really did tick a lot of boxes, not just for our module but across a number of the modules the students are taking, pulling together a lot of strands for them.”

The presentation was Anthony’s fourth at the University of Chester and latest to an academic audience, having previously given lectures at Bangor University and Manchester Metropolitan University.

The agency’s clients include housing association Grŵp Cynefin, business advisory service The Alternative Board, Jones Bros Civil Engineering UK, and specialist residential care provider Meddyg Care.

The agency specialises in integrated PR and SEO (search engine optimisation), crisis PR, and social media training.