Outwrite’s head of digital Anthony Bullick went back to school when he was invited to speak about the PR industry at Manchester Metropolitan University (MMU).

The session, with the university’s public relations masters students, focused on the PR industry and the opportunities within it today.

Organised by MMU lecturer, professor Jane Tonge, Anthony was one of two speakers from the Chartered Institute of Public Relations (CIPR) North West committee.

Anthony, the only chartered PR practitioner in North Wales, and one of just 140 in the UK, discussed the role of the CIPR, as well as his career progression.

And he was quick to convey the important role the CIPR played in not only breaking into the industry, but by moving up the career ladder.

“I was carrying out a lot of voluntary work to help me break into the industry. While it certainly looked good on my CV, it was studying for the CIPR advanced certificate in public relations that made me stand out,” he said.

“Since starting my PR career, additional activity with organisations such as the CIPR has really helped my professional development. The nature of the modern platforms such as social media means PR is constantly changing.

“It was fantastic to see students seeking to find out more about the PR industry, and how the CIPR can assist with their journey.”

Anthony, who joined Outwrite in 2012 in a junior role, has risen to become head of digital, leading integrated PR and search engine optimisation (SEO) campaigns.

As well as being treasurer for the CIPR North West, he is also a committee member for the Institute of Directors (IoD) North Wales.

Anthony was shortlisted for two industry awards in 2015 and regularly delivers educational digital PR and SEO workshops to businesses seeking to up-skill their in-house personnel.