A PR professional is hoping to inspire the next generation of public relations practitioners after speaking to university students about the world of communications.

Outwrite’s digital director Anthony Bullick visited Bangor University to talk about the PR industry to business and marketing students.

The post and pre graduates heard how Anthony started at Outwrite in a junior role to become digital director.

He also focused on modern day marketing, explaining how PR now plays a significant role in every day marketing departments, as it can be applied to everyday working tasks right up to a boardroom level.

The audience then fielded questions to Anthony about all things marketing and what they need to do in order to get on the career ladder.

Anthony gave top tips for finding a role in PR, including networking, following up introductions with social media connections and attending industry events.

Anthony said: “I was happy to take up the opportunity to come and speak to the students, as it’s important they know PR is a viable career path.

“Everyone was engaged about the topic of PR and I was in the firing line of a lot of good questions about the industry and jobs.

“PR is a strategic management discipline and when more people understand how it is used, more jobs in PR will become available.

The presentation was Anthony’s latest university talk, as he has previously visited the University of Chester and Manchester Metropolitan University to discuss PR and marketing.

Anthony joined Outwrite in 2012 and achieved chartered PR practitioner status in 2016.

He sits on the Chartered Institute of Public Relations’ North West committee, in addition to being on the committee for the Institute of Directors (IoD) North Wales, and writes a four weekly column for the Daily Post.