In this edition of Keeping You Posted, we look at why Facebook’s battle with news websites in Australia should ring alarm bells for anyone whose business is heavily dependent on the platform, Instagram’s new account protection feature, and what’s in the works for freelancers on LinkedIn.
Facebook in Australia
After Facebook agreed deals with publishers to pay for content in France, the US and the UK to name but three, it was certainly a surprise to see the social media giant go ahead and temporarily block posts from Australian news websites entirely from its platform.
The blanket ban affected large and small publishers alike, but also any accounts sharing what might look like news, including government-operated healthcare pages, which is certainly not helpful during a global pandemic.
The move reinforces what many smaller businesses and publishers have known for years – leaving your company dependent on someone else’s goodwill to operate is a risky move.
Anthony Bullick, managing director at Outwrite PR, said: “Imagine the time, effort and money that went into amassing millions of fans, only to have the rug pulled from under them at the click of a button.
“Businesses should focus on their email list, which is data they own, to build trust and relationships with their audiences. This, of course, has to be strategic and add value. People receive lots of emails on a daily basis so understanding what they want and when will be crucial to maintain that direct connection.”
A second chance for your Instagram content
Instagram has added a “recently deleted” feature, which it believes will offer further protection to accounts that initial users lose control of.
While ideally every account you have online will be protected by a unique randomly-generated password stored in a biometrically-protected password managing app, the rising attractiveness of Instagram accounts to hackers, coupled with ever-increasing level of sophistication of phishing attacks mean some accounts will inevitably be compromised.
The feature will enable users to turn the clock back and minimise any interruption or visible consequences of a hack, getting you back on track as quickly as possible.
LinkedIn to develop new Freelancers marketplace
LinkedIn is reportedly putting together a new portal within its site to allow freelancers and businesses to organise and pay for work, putting the social media in direct competition with sites like Upwork and Fiverr.
While those two competitors tend not to offer particularly lucrative opportunities for many freelancers, the relative maturity of LinkedIn might mean hiring a highly skilled, higher cost freelancer for the first time might feel less risky, enabling companies to offer more worthwhile work or find new talent. Watch this space!