Newsletters have been around since ancient Rome. In today’s world, they’re often overlooked as a key form of communication compared to its counterpart, email newsletter, but in this digital age, they can cut through the noise.
The benefits of a print newsletter are wide-reaching. In this blog, we delve into the process for one of our clients.
Firstly, we identify the need for a newsletter. Jones Bros Civil Engineering UK began work at its King’s Dyke level crossing scheme this summer. It’s a project that is of particular interest to local residents and stakeholders including businesses and politicians. We suggested a quarterly publication and all parties agreed.
We then create a content plan, deciding which stories will be of interest to the readers, for example, site updates, employee and supply chain spotlights, recruitment of apprentices and local people and community engagement. We ensure key messages are included such as site safety and events that might be of interest like open days.
From there, we write the stories in a journalistic style. This style of writing is proven to grab attention and encourages people to read from word one to the final sentence. In addition, this ensures we can send to the media and repurpose content if the article will be of interest to a journalist.
Once all the content is approved, we use our subbing skills to design and produce the newsletter in a professional media style with attention-grabbing headlines and an easy-to-follow layout. We also arrange press-style pictures to make it striking.
On final approval, we will arrange for print and the client can distribute to the community.
Typically, we will work on a number of stories in between the newsletters for the website and media so that we’re repurposing content already drafted and approved therefore making the process more efficient.
It’s important to note a print newsletter can be uploaded online, giving it lots of accessibility, as well as being placed in key locations and handed to local residents.
Take a look at a recent example of a newsletter.