by Anthony Bullick | Jul 10, 2013 | General
Used correctly, Google Analytics opens up an entire world of information about your customer base that you never previously knew. More importantly, implementing actions off the back of these findings can boost your sales. Here is a run through of some key dos and...
by Anthony Bullick | Jul 4, 2013 | General
The design of a website is crucial for attracting potential customers to your products and services. But it’s the content that will keep them there. In addition, the copy on your web pages plays an important role in SEO. Google will evaluate the content to determine...
by Anthony Bullick | Apr 8, 2013 | General
It’s always the little things that make a big difference. I’ve been publishing work for more than a decade now, and spent more than three years in the newsroom at my last position with a regional newspaper, covering everything from missing cats to murder trials. While...
by Anthony Bullick | Mar 6, 2013 | General
There are some very interesting stats to consider when analysing your customers’ buying behaviours. Firstly, 60% of consumers, including in the business-to-business world, conduct research online before making a buying decision. This should make you evaluate your...
by Anthony Bullick | Feb 27, 2013 | General
A website is a vital tool in your marketing mix. Here are a few reasons why you should review it. The buying process begins online Nine out of ten people you discuss your products or services with have already researched you online. What are your website messages? If...
by Anthony Bullick | Feb 19, 2013 | General
As the use of visual content increases in importance to SEO and engagement, a social media heavyweight has added video to its repertoire. Vine is a new social media venture from the team behind Twitter. Currently exclusive to the iOS platform, it is an app that lets...
