Embracing digital will secure new business

  A total of 24.9m tweets were sent during the recent Super Bowl XLVIII, with 90 per cent of activity emanating from a mobile device. Brands involved with American football’s showpiece finale had digital as the focal point in their campaigns in an attempt to...
Boost your content marketing with these 20 top tips

Boost your content marketing with these 20 top tips

As part of our 20th birthday celebrations we present our top 20 tips for your content marketing. Media relations 1.  Understand the media. When and how is best to contact them? What types of stories       are they looking for? 2.  Press releases should be written in...
Keeping You Posted: Twitter rings the changes

Keeping You Posted: Twitter rings the changes

  Twitter’s recent flotation onto the stock market has grabbed all the headlines, but the micro-blogging site has also been busy issuing service updates. In our second edition of Keeping You Posted, we explain two of the changes, which can bring extra benefits to...
Keeping You Posted: 3 recent Facebook changes

Keeping You Posted: 3 recent Facebook changes

With changes to social media platforms occurring on a regular basis, we have launched a round-up service to bring you the latest news from the online world. Even the smallest of updates can have big implications on your online activity.  Stay ahead of the game and...
Wales Air Ambulance soar thanks to social media

Wales Air Ambulance soar thanks to social media

Many people are already well aware of just how influential social media is in today’s business arena. But anyone still sceptical about its power should take a look at the example of Wales Air Ambulance, which harnessed Twitter and Facebook to land a £5,000 prize that...