by Anthony Bullick | Jun 13, 2014 | General
Writing a business blog builds strong relationships with your customers, and makes them more likely to buy from you. Did you know: blogs lead to 126 per cent more leads for small businesses, and 61 per cent of consumers have made a purchase based on a blog...
by Anthony Bullick | May 29, 2014 | General
The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...
by Anthony Bullick | May 12, 2014 | General
The thought of phoning a journalist to encourage them to cover your story can be a dauntingprospect. However, it is a crucial part of the process and if you feel fully prepared, it won’t be as scary. To ensure you are prepared here are some tips to consider:...
by Anthony Bullick | Apr 24, 2014 | General
The most effective way of announcing news is through a press release. Journalists will often ask ifyou have one to email over when you contact them. A well-crafted press release provides journalists with all the information they need to write a story for a...
by Anthony Bullick | Apr 4, 2014 | General
The future of one of social media’s iconic images and oft-used marketing tool, the Twitter hashtag, was momentarily cast into doubt last month. Twitter’s head of news Vivian Schiller set the rumour mill in motion with comments at the Newspaper Association of America...
by Anthony Bullick | Mar 17, 2014 | General
Varying content on your website leads to more engagement with web visitors and increases your visibility in search results. Previously we reviewed written tactics and visual content. This final article rounds up other forms of content that will attract and retain...
