by Anthony Bullick | Dec 12, 2014 | General
With 2015 fast approaching, what marketing trends should businesses have their eyes on to maximise their efforts next year? Mobile usage was huge in 2014 and I predict that B2B marketers will witness their audiences go “mobile first”, which will result in...
by Anthony Bullick | Dec 5, 2014 | General
Outwrite recently attended a leading digital conference to hear from some of Europe’s top minds on social and search. A spin off event from the main conference held in the summer, SAScon BETA showcases innovation and best practice in digital marketing. SAScon,...
by Anthony Bullick | Aug 29, 2014 | General
The explosion of social media and online news has provided a route for customers to air instantly their opinions, whether positive or negative. Failing to deal adequately with negative comments online can significantly damage a business’ reputation that has taken...
by Anthony Bullick | Jul 15, 2014 | General
Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and SEO (search engine optimisation) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased...
by Anthony Bullick | Jul 8, 2014 | General
Your website is your shop window. It’s your 24/7 sales rep and your online company brochure. But no matter how colourful and suave your site looks, poor quality content will stop you achieving your online goals. A website serves two purposes: to attract relevant...
by Anthony Bullick | Jun 28, 2014 | General
Public relations (PR) is a cost-effective and efficient tool to raise the profile and reputation of your business. The most common form of PR is media relations, which usually involves sending a press release to one or more media outlets, including online....
