by Outwrite | Mar 18, 2015 | General
It’s only March, but there’s already been significant developments from two of social media’s heavyweights in 2015. As part of our Keeping You Posted series, we bring you an update on three changes from Twitter and Snapchat that arrived over the last few weeks. Tweets...
by Aaron Haley | Feb 11, 2015 | General
Like me, I’m sure you’re no stranger to headlines made by employees that have got into hot water for misguided, erroneous or just downright offensive social media posts. Two stories from America at opposite ends of the seriousness scale caught my eye this week,...
by Outwrite | Feb 4, 2015 | General
While resident NFL fans Anthony and Aaron were watching the American Football on Sunday, we also had one eye on the off-field spectacle that is the most hotly anticipated set of ad breaks of the year. Despite an average cost of $4.5m for a 30-second slot, the biggest...
by Outwrite | Jan 22, 2015 | General
Incorporating paid social media activity into your overall online marketing mix will help boost your business’ profile and attract new customers in 2015. Promoted Facebook posts and Twitter tweets, as well as LinkedIn ads, can dramatically boost visibility of your...
by Aaron Haley | Dec 12, 2014 | General
Christmas is by some distance my favourite time of year, and the appearance of the jolly red Coca Cola truck on TV towards the end of November has always been my cue to kick start the seasonal festivities. Christmas marketing campaigns have always been an area of...
by Sue Ormesher | Dec 12, 2014 | General
The importance of businesses having a mobile-friendly website hit home this week when Google added a new feature to its Google Search. The feature adds ‘mobile-friendly’ to the description of results that are optimised for phones, so users don’t waste their time...
