Writing a business blog builds strong relationships with your customers, and makes them more likely to buy from you.

Did you know: blogs lead to 126 per cent more leads for small businesses, and 61 per cent of consumers have made a purchase based on a blog post.

A blog is an easy way to provide your customers with relevant information such as answers to their frequently asked questions, tips and advice, and expert commentary pieces.  Being seen as an industry leader will place your business at the forefront of your target audiences’ minds.

The key here is relevant information.  Blog posts that do not resonate with the reader  will result in customers exiting your website and going to a competitor’s.

Research what your customers want: 80 per cent of searches made online look for information or advice.  Write blog posts that respond to queries relevant to your products or services to attract visitors, who will then trust your brand more if they like what they read.

Blogging also has SEO (search engine optimisation) benefits, which will help to increase the visibility of your business’ website in search results.

Regular, useful and insightful posts that create engagement online will be rewarded by search engines such as Google, who aim to present its users with the best websites to accurately respond to the search query.

Fresh updates to the blog also save businesses time and money across their entire marketing.  Interesting content is one of the top three reasons why people follow brands on social media.

Sharing your articles not only provides you with high-quality posts for the likes of Twitter and Facebook, it will also grow your online community and attract more customers and brand advocates.  In addition, blog posts are effective stories for e-newsletters, with relevant information delivered directly to the people seeking it.

People consume details and stats in different ways so it is important to vary the types of content in your blog.  It does not have to be just the written word: videos and infographics are just two examples of creative forms of alternative content.

Read our blog post on types of visual website content.

A brand’s reputation is a major factor in whether an individual will buy from it.  Being perceived as an industry expert, trustworthy and knowledgeable is built off and online.  In the digital world, a blog allows businesses to build that trust and loyalty with its customers.