News and views covering contract wins, updates on the team, and tips and advice for the latest industry changes.

Responding to negative comments online

Responding to negative comments online

Brands of all sizes and in all sectors can receive negative comments on a daily basis, and it’s crucial to protect your online reputation by responding in a strategic way. Before social media, some complaints were easily forgotten mutterings. However, the digital...

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PR professional urges peers to participate in industry scheme

PR professional urges peers to participate in industry scheme

An account executive at an award-winning PR agency is urging her peers to continue their professional development with industry accreditation. Alice Lee joined North Wales-based Outwrite PR in September 2019 and has completed her first year of CPD points with the...

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Now is the time to update your crisis communications plan

Now is the time to update your crisis communications plan

PR and marketing practitioners have dusted off their crisis comms plans with many being put into action during the coronavirus. Analysing how it’s gone means it’s the perfect time to update strategies. Scenario planning – A staff strike, leaked data… These are all...

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    How does Bluesky impact your social media strategy for 2025?

    How does Bluesky impact your social media strategy for 2025?

    This post first appeared in Anthony Bullick’s Daily Post column. The soaring popularity of an alternative social media platform is adding an extra layer of complexity as many brands create or adjust their social media strategy for 2025. Bluesky, long heralded as the...

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