An account executive at an award-winning PR agency is urging her peers to continue their professional development with industry accreditation.

Alice Lee joined North Wales-based Outwrite PR in September 2019 and has completed her first year of CPD points with the Chartered Institute of Public Relations (CIPR).

The 24-year-old had just 6 months to earn the minimum 60 points required by the industry body. And after attending webinars and seminars, as well as reading e-books and other resources, she is calling on all PR practitioners to continue their learning.

She said: “I joined Outwrite six months ago so it’s fantastic to have already achieved something which is highly recognised, both internally and externally.

“CPD has not only enhanced my skillset but helped me improve client work and Outwrite’s marketing. I can relate back to the guides and webinars I studied and link them into my projects.

“The topics discussed by experts in communications were diverse, including strategy, online video and crisis communications, which has been of great help over the past few weeks due to COVID-19.

“I’ve also attended workshops on subjects including media law, fake news and search engine optimisation (SEO), which also provided an opportunity to network with other PR professionals.

“It’s really motivating to be a part of a community that strives towards excellence and supports its members with constant learning and recognising our achievements.

“I’m looking forward to completing next year’s CPD cycle and becoming an accredited practitioner. I encourage anyone who wants to progress in their communications career to do the same.”

Anthony Bullick, managing director at Outwrite, also completed the scheme and retained his chartered PR practitioner status. He said: “This year we have continued to focus on our employees’ personal development, which ultimately benefits our clients.

“Through seminars and extra reading, we can provide the best practical and relevant advice at industry-level standard. The PR world is constantly changing, so it’s crucial to stay up-to-date and constantly learn.

“This is my eighth year of completing CPD, which also helps in my role as chair of the CIPR North West committee. It’s been positive to see our account executive Alice embrace the accreditation from her first month.

“We are already signed up to numerous webinars over the next few weeks and look forward to implementing what we’ve learnt into our work for our clients.”