This month’s Keeping you Posted is all about stories.

Brands initially took to social media to share posts, which would stay on their profile. However, since Snapchat introduced its stories concept back in 2013, other platforms have followed suit.

The popularity of the feature exploded on Instagram, with Facebook introducing it in 2017. Now, LinkedIn is getting in on the act after trialling it in Holland and Brazil.

Never one to rest on its laurels, Instagram updated its own version in recent weeks to further encourage engagement.

They appear to be more in the moment and authentic, enabling you to provide quick on-the-go visuals that viewers don’t expect to be perfect.

We explain what the updates mean for your business and how you can implement them into your activity to boost results.

Happy storying everyone! Don’t forget to let us know what you think of the changes on social.

LinkedIn – Conversation, conversation, conversation!

LinkedIn’s newest feature will allow users to share images and 20-second videos of their everyday professional moments that will be visible for 24 hours. People will be able to share your snippets via messenger, spreading the word.

LinkedIn’s senior director of product management, Pete Davies, explained via an announcement on the platform: “We’ve found there’s an entire generation growing up with stories as a way of speaking; they’re more comfortable starting conversations with a full-screen ephemeral format than posting updates and prefer sharing content that lives as a moment in time rather than as an item in a feed.”

In summary, the latest addition is less formal and more chatty and will hopefully lead to more meaningful connections through better engagement.

We predict a knock-on effect for the platform’s main feed. Currently, there are a variety of posts on the website, but with this update, people might reserve events for their temporary feed and leave news such as promotions to spotlight on their profile permanently.

It is currently being trialled in Brazil and Holland with no news as of yet if UK users can expect to see it.

Instagram – Create more traffic to your channel

Previously, stories on Instagram would be deleted after 24 hours, but the social media giant’s latest update allows you to share your live video directly to Instagram TV (IGTV) once you have finished. This means you have the option to produce temporary content or save it directly to IGTV to feature permanently.

It’s important news for brands as TV is becoming increasingly popular on the platform. Your IGTV channel runs parallel to your main channel and can be found by clicking on the television logo on your profile.

Videos will feature titles when users scroll through your channel, which allows them to quickly jump to what they want to watch, creating a more enjoyable user experience. This is particularly useful if you offer tutorials or advice.

You also have the option to publish a preview to your main timeline, meaning you can tease news and drive traffic towards your longer videos.