Why can’t they just leave us alone? An ex-journalist’s look at crisis communications
Things have got a little rocky and now the phone is ringing off the hook with journalists trying to find out what’s going on. Why can’t they just leave you alone when you’ve already got so much on your plate? In the age of social media, where anyone can communicate...
How to grow and maintain support for your green project
Winning planning permission and getting onto the site is the biggest part of the battle when it comes to getting a renewables project going. With the UK set to host COP26 in the coming months, and the consequences of climate change, as well as the action needed to...
Experienced journalist strengthens digital PR agency’s team
An experienced journalist who has worked across North Wales as well as in sector-specific media has joined a leading digital PR agency. Josh Morris, 33, who has worked for the Daily Post, Denbighshire Free Press and business publication Insider Media, as well as in...
How to: Produce a multimedia case study
Communicating key messages and success stories can get lost in the digital noise in today’s world. Repurposing content and sharing the story across multiple channels through integrated PR allows brands to connect with their target audiences in multiple places. For one...
Top 5 LinkedIn profile tips
Setting up a LinkedIn profile is an easy and useful thing to do, both for yourself, and your employer; it’ll help you showcase your own capabilities, help you promote your ideas and business, as well as get new insights and opportunities from others. But, if you want...
Green and renewables PR: how communication can support your project
This post first appeared in Anthony Bullick’s Daily Post column North Wales has always been a hub of renewable and green energy. This was set to ramp up further with sustainable and environmentally-friendly projects part of key programmes including the North Wales...
Steps to take to ensure your website enhances your reputation
With a lack of networking events and other face-to-face meetings, the B2B purchasing cycle has changed slightly as decision makers rely more on desktop research. This is placing a greater emphasis on a brand’s own platforms to immediately build trust with the...
A promotion, professional accreditation and charity event for Alice’s first year at Outwrite
My first year at Outwrite has been action packed. Within 12 months, I’ve already completed my Continued Professional Development accreditation with the Chartered Institute of Public Relations (CIPR) and achieved a promotion. I also had to adjust to working from home...
Digital PR agency recruiting after client wins
An award-winning digital PR agency is recruiting following a number of new retainer client wins and additional project work. Mold-based Outwrite PR has grown its client portfolio during lockdown as brands seek to build trust with and reassure key stakeholders. The PR...
Construction PR and community engagement during COVID-19
This article first appeared in the Daily Post's business section. Construction PR and community engagement is still vital activity for schemes across the UK, with organisations turning to digital solutions to combat COVID-19 restrictions. Projects largely carried on...
How to integrate influencer marketing into your PR and comms
This post first appeared in Anthony Bullick's Daily Post column Influencer marketing is a phrase that has exploded in popularity over the last few years – with the industry set to be worth $9.7bn in 2020. For many businesses, particularly SMEs, the main questions are:...
Communicate your efforts linked to what’s important to your stakeholders
Businesses that understand what's important to their stakeholders and communicate those points effectively are more likely to achieve their objectives. Whether you're seeking to secure more market share, to gain support of politicians and councillors, or build...
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Latest news
Outwrite PR strengthens public affairs governance with key membership
A North Wales-based PR agency has bolstered its political engagement expertise after signing up for a membership with the voice of public affairs in Wales. Outwrite PR has become a member of Public Affairs Cymru (PAC), a volunteer-run organisation for professionals...
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Sponsorship activation through to jumping on the sports event bandwagon
Sports and business often become intertwined, with common examples including athletic success stories being used to motivate workforces and brands jumping on the back of sporting events to sell more products. This week, the Super Bowl attracted more than 150 million...