Winning planning permission and getting onto the site is the biggest part of the battle when it comes to getting a renewables project going.
With the UK set to host COP26 in the coming months, and the consequences of climate change, as well as the action needed to slow them down being increasingly understood, the support for renewable energy projects has never been higher.
North Wales in particular has been a hub of renewable and sustainable activity for decades, one of the reasons Outwrite has developed significant expertise in this area.
So if you’re looking to get the ball rolling on a green energy project, there are a few things that you should be considering.
Firstly, have you carried out any pre-application work? This might mean consulting locals, or merely speaking to planning officers.
This is the stage that your proposal will become visible to a keen-eyed journalist, even though it may not progress further, so it’s a good idea to be prepared with a statement or even images to issue before the rumour mill gets to work.
Have you identified any possible sources of opposition from local politicians or influencers?
While your project may be aligned with national goals, your local MP or Senedd Member if you’re in Wales might have a different idea.
Similarly, while officers at the County Council might have signalled the project has a good chance of being granted, there may well be opposition from town councils who are also consulted. There may also be local level social media groups to get in front of.
It can be worthwhile showcasing the benefits to these groups directly, with events, newsletters or other ways of building goodwill such as sponsorship.
Once a planning application is in and ready for consultation, if local press hasn’t already picked up on it, the chances are they will at this stage.
Proactive media relations will ensure positive reasons for development are given a fair hearing, and you can also generate further engagement that may help along the way as well.
If you’d like to speak to Outwrite PR about your green or renewables project please get in touch.