A North Wales-based PR agency has been engaged by two businesses that have their sights set on expansion.
Mold-based Jackson Fire has tasked the agency with promoting its new branches by securing media coverage in local outlets.
Outwrite will conduct journalistic interviews, draft press releases, and commission press-style PR photography to help achieve the firm’s ambition of growing its presence across the UK.
The award-winning PR agency is also managing media relations for the launch of Escape The Van, an escape room based in a converted box van.
In addition to producing a press release on the new venture, Outwrite travelled to central Manchester to shoot a video interview with founder Greg Mooney.
The video, which was recorded and edited in a professional media style, featured Greg’s inspiration for the van and previews of the four-wheel escape room.
And the filming has helped earn valuable media coverage for the business, says Greg.
He said: “When launching Escape The Van I knew we needed to make a splash, as escape rooms are already popular, but we do it differently.
“The media coverage has helped get our name out there, and the video has gone down well on our social media channels. It means the brand is reaching both the general public and the business community, which is a big part of our target audience.”
Rachel Evans, marketing manager at Jackson Fire, said: “We already have a strong relationship with Outwrite, as its past PR support has helped with our growth in the North Wales and Chester area.
“I’m looking forward to working closely with the team to promote the launch of new branches to assist with our expansion across the UK.”
Anthony Bullick, managing director at Outwrite, added: “I’m excited to be helping Escape the Van and Jackson Fire & Security achieve their goals through engaging and impactful PR, marketing, and communications.
“Jackson Fire is an organisation we know well as they’re based less than a mile from our office, and our previous work with them won best integrated campaign at the Chartered Institute of Public Relations Cymru Wales awards.
“Escape the Van is an intriguing project, as it puts a twist on the already popular idea of escape rooms. We have already seen success through major online outlets using the video, which goes to show the quality of the content we produce.
“These projects continue to cement our reputation as a leading PR agency across North Wales, Cheshire, and Manchester.“
Outwrite’s clients include Bromborough-based LBW Chartered Accountants, UK-wide engineering, environmental, and planning consultancy Caulmert, and Ruthin-based Jones Bros Civil Engineering UK.