Press release issued. Picture caption: Anthony and Stacey from Outwrite PR (centre) accept the award from Lloyd Morgan, Rockadove, (left) and Eleri Siôn (right). Video below shows the moment Outwrite won.
A PR campaign by a Mold-based agency has been named the best in Wales.
Outwrite PR won gold in the integrated PR campaign category at the Chartered Institute of Public Relations (CIPR) PRide Cymru Wales awards.
The company’s work to promote fellow Mold business Jackson Fire & Security was praised by the judges for being a “well thought through campaign”.
The judges’ citation also singled out the extent to which the campaign led directly to new contracts for the fire and security specialist. Check out the winning campaign in our PR case studies section.
Integrated PR campaigns use multiple offline and online channels concurrently in pursuit of a single business objective.
Well-planned integrated campaigns produce amplified results for the client, compared with using a single tactic, such as a press release, in isolation.
The digital PR agency, which was one of six organisations on the shortlist, triumphed at the awards ceremony at City Hall, Cardiff. The annual PRide Cymru Wales awards is the biggest date on the PR calendar in the country.
Watch the moment Outwrite was announced as the winner:
Outwrite’s founder and managing director Tracy North said: “This win highlights that we are no longer just a press agency.
“We have been shouting about the benefits of integrated PR and marketing for a number of years. Hopefully, this endorsement illustrates that not only are we right, but we are one of the best agencies to do it.
“We have a special and talented team at Outwrite. This award recognises the hard work and enthusiasm shown by everyone on it.”
Outwrite’s work for Jackson Fire & Security has also been shortlisted in the best use of digital PR category in the CIPR PRide North West awards. The winner will be announced on Thursday 3 November at the Midland Hotel in Manchester.
Jackson Fire & Security managing director Steve Jackson said: “Outwrite has really lifted our profile. It is definitely responsible for an increase in new customer inquiries.
“As the business owner, I know Outwrite’s brand building and PR activity works, as we are winning big contracts, when historically we wouldn’t have even been invited to tender.”
Outwrite, which was founded in 1994, was shortlisted for two further PR awards last year. Its clients include the Wales Air Ambulance, Jones Bros Civil Engineering UK, engineering, environmental and planning firm Caulmert, and housing association Grwp Cynefin.
For further information visit www.outwrite.co.uk.