The world wide web can’t get enough of video at the moment.

The rise of mobile and growing influence of millennials has propelled video as a leading form of content online, with nearly all leading social platforms reporting rises in video use.

Youtube, the original platform for video, has reported a 100 percent rise in mobile use year over year, whilst 90% of video on Twitter was watched on a mobile device in 2016.

Facebook has also experienced a mass growth in video, generating 8 billion video views each day.

There’s never been a better time to use video – and using as part of an integrated PR approach can boost your online reputation.

Integrated PR fuses traditional media relations with online activity such as SEO (search engine optimisation).

Using our award-winning Integrated PR, we ensure content reaches both print and online press, and video is a highly effective way to do this.

Video is an extremely popular format in the media, as an increasing amount of visitors to news websites such as the Daily Post and Liverpool Echo prefer to watch their news rather than read it.

Video works because visual content helps connect people with your brand, allowing them to learn more about your activity and expertise.

Case Study

When our client Jones Bros Civil Engineering was visited by Ken Skates AM, Welsh Secretary for economy and infrastructure, we used video to achieve a high level of coverage.

On the day he visited Jones Bros, we filmed journalistic interviews with the minister and staff from Jones Bros about its £9.8m investment.

Take a look at the video below.

After we edited and published the video, we started sharing on Jones Bros’ own website, social media and issued it to the media.

By sending video to media outlets, the chance of your message being seen both in print and online is much greater.

Our video was uploaded to the Daily Post website along with Jones Bros’ press release.

Using video helped enhance coverage of Jones Bros’ big news, achieving high quality coverage in print and online.

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When video is used as part of an integrated PR approach, the benefits for a business and brand can be significant.