Outwrite has promoted Anthony Bullick to the newly-created role of head of digital as part of a restructure.

We have also placed Lisa Appleby on the firm’s social media pathway after she successfully completed her apprenticeship.

Traditionally a PR firm, Outwrite’s skillset, combined with the increasing benefits of PR to online marketing such as SEO, has resulted in an increase in businesses requesting an integrated approach to their profile-raising and reputation-management.

Anthony’s appointment, which comes less than three years after joining the company in a junior role, will see him manage digital communications for Outwrite’s growing client base.

One of just 41 CIPR (Chartered Institute of Public Relations) accredited practitioners in Wales, he is a monthly columnist for the Daily Post. He is also the company’s lead digital trainer delivering workshops and seminars across Wales and Cheshire.

He said: “It’s exciting times both in our industry and here at Outwrite with the growing number of businesses seeking an integrated approach to marketing.

“I’m looking forward to spearheading the agency’s digital offering with our current clients, as well with new clients set to come on board shortly.”

Lisa joined Outwrite on an initial six-month Jobs Growth Wales placement in July 2013 and became its first apprentice in January 2014. She has now been rewarded with a place on the firm’s social media pathway, which will ready her for delivering social media campaigns.

She said: “The past 18 months have flown by and I’ve loved every minute. Being placed on the social media programme provides me with a fantastic opportunity to further my development in PR and I can’t wait to get started.”

Outwrite’s managing director, Tracy North, said: “Outwrite now carries out more digital marketing activity than ever before and this restructure reflects the direction businesses are moving in.

“Both Anthony and Lisa have earned these roles and will play important parts in the next stage of the agency’s development.”

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