Outwrite’s digital director Anthony Bullick is representing the PR industry’s governing body in its new marketing campaign, which went live this month.

Anthony’s face is at the centre of the Chartered Institute of Public Relations’ (CIPR) membership campaign, which features adverts in recognised PR publications along with social media content.

The campaign aims to encourage PR professionals and those who work in the creative industries alike to join the CIPR, which offers members training, in- depth industry access and continued professional developed (CPD) programmes.

Anthony’s new found modelling career comes after he was selected to attend a photo shoot at the CIPR’s headquarters in London where the new marketing images were produced.

He can now be found in leading PR magazine PR Week and regularly features in social media posts from the CIPR’s main Twitter and Facebook accounts.

Anthony said: “I’m used to placing Outwrite’s clients in front of the media and staying behind the scenes, so it’s a strange but rewarding feeling to be playing a part in the CIPR’s campaign.

“As a member and chartered practitioner I can’t recommend the CIPR enough – its seminars, contacts and CPD programmes are so valuable to PR professionals.

“I’d urge anyone who is thinking of joining the CIPR to get in touch quickly as there is currently no joining fee if you become a member in September.”

Anthony’s role in the CIPR isn’t just in front the camera, as he volunteers for the CIPR North West’s committee as treasurer.

As one of only 200 chartered practitioners in the UK, he has also spoken about the benefits of the CIPR, as well as about life at a PR agency, in Manchester, at MMU, at Glyndwr University in Wrexham, and at the University of Chester.

He writes a four-weekly column for the Daily Post business section, as well as provides expert commentary for a number of publications including Wales Business Insider and the West Cheshire and North Wales Chamber of Commerce’s quarterly business magazine.