Outwrite’s digital director Anthony Bullick is set to be the face of a national marketing campaign for the industry’s governing body.

Anthony (aka “The Model”) was chosen by the Chartered Institute of Public Relations (CIPR), as the organisation prepares to launch a new membership campaign.

Anthony attended a photoshoot in London and his image will be used on the CIPR’s marketing content, focused towards both new and existing members.

The campaign will highlight the various benefits CIPR members have access to, including networking, industry-focused seminars and continued professional development (CPD) programmes.

Anthony’s participation comes just five years after joining the CIPR whilst studying for the advanced certificate in public relations.

He attended CIPR events in Chester and Manchester before joining the North West committee, volunteering to help organise events and manage the group’s social media channels. He is now the region’s treasurer.

One of only 170 chartered practitioners in the UK, he has also spoken about the benefits of the CIPR, as well as about life at a PR agency, in Manchester, at MMU, at Glyndwr University in Wrexham, and at the University of Chester.

Anthony said: “The CIPR opens up brilliant opportunities for its members, but I never thought modelling would be one of them.

“The photo shoot went well and I’m happy to be able to help promote the institute and all that it does for the PR industry.

“I’ve personally benefitted from the CIPR by attending networking sessions and becoming a chartered PR practitioner, and wish the campaign all the best in helping more people get involved in public relations.”

Anthony was shortlisted for two industry awards in 2015 and became a chartered PR practitioner last year.

He writes a four-weekly column for the Daily Post business section, as well as provides expert commentary for a number of publications including Wales Business Insider and the West Cheshire and North Wales Chamber of Commerce’s quarterly business magazine.