by Anthony Bullick | Apr 24, 2014 | General
The most effective way of announcing news is through a press release. Journalists will often ask ifyou have one to email over when you contact them. A well-crafted press release provides journalists with all the information they need to write a story for a...
by Anthony Bullick | Apr 4, 2014 | General
The future of one of social media’s iconic images and oft-used marketing tool, the Twitter hashtag, was momentarily cast into doubt last month. Twitter’s head of news Vivian Schiller set the rumour mill in motion with comments at the Newspaper Association of America...
by Anthony Bullick | Mar 17, 2014 | General
Varying content on your website leads to more engagement with web visitors and increases your visibility in search results. Previously we reviewed written tactics and visual content. This final article rounds up other forms of content that will attract and retain...
by Anthony Bullick | Feb 5, 2014 | General
A total of 24.9m tweets were sent during the recent Super Bowl XLVIII, with 90 per cent of activity emanating from a mobile device. Brands involved with American football’s showpiece finale had digital as the focal point in their campaigns in an attempt to...
by Anthony Bullick | Jan 25, 2014 | General
As part of our 20th birthday celebrations we present our top 20 tips for your content marketing. Media relations 1. Understand the media. When and how is best to contact them? What types of stories are they looking for? 2. Press releases should be written in...
by Anthony Bullick | Nov 12, 2013 | General
Twitter’s recent flotation onto the stock market has grabbed all the headlines, but the micro-blogging site has also been busy issuing service updates. In our second edition of Keeping You Posted, we explain two of the changes, which can bring extra benefits to...
