Award-winning PR agency Outwrite PR has added a leading firm of solicitors to its growing client list.

The B2B PR agency is to carry out a 12-month digital PR campaign for Watsons Solicitors, a Warrington-based law partnership with 50 years’ practise to its name.

Outwrite’s expert team will boost the business’ search engine optimisation (SEO) performance, draft news and expert commentary content, and manage its website.

Outwrite first impressed Watsons Solicitors when its business partners attended a PR and SEO-based talk from the agency’s digital director Anthony Bullick and head of search marketing Derek Booth, hosted by the Cheshire & North Wales Law Society.

The contract win continues a successful year for Outwrite.

The agency won gold for best issues, crisis or reputational management campaign at the Chartered Institute of Public Relations’ PRide awards, as well as silver for best STEM (science, technology, engineering & maths) campaign.

It was also shortlisted at the UK Social Media Communications Awards, and added digital food data firm Erudus to its growing food and drink roster of clients.

Outwrite’s digital director Anthony Bullick said: “Watsons Solicitors has clear business goals in mind, and in the next few months we look forward to delivering quality PR results for them.

“The business is keen to carry out an integrated approach to its PR and marketing and we’re looking forward to working with them.”

Partner at Watsons Solicitors Danny Hudson said: “When we attended Outwrite’s talk, we were impressed by not only the agency’s expertise of PR but also its in-depth SEO knowledge.

“Outwrite is a good fit for us here at Watsons and I’m excited to see what the partnership brings.”

Outwrite’s clients include food buying group Fairway Foodservice, logistics company Ningbo Palletised Distribution, Chester-based PJM Flooring Services, and Jones Bros Civil Engineering UK.

The agency specialises in SEO (search engine optimisation) reputational management and social media.