by Anthony Bullick | Feb 27, 2013 | General
A website is a vital tool in your marketing mix. Here are a few reasons why you should review it. The buying process begins online Nine out of ten people you discuss your products or services with have already researched you online. What are your website messages? If...
by Anthony Bullick | May 2, 2012 | Integrated PR and SEO
Google Panda 3.3 update and Penguin Google recently announced a significant change to the way it ranks websites and web content, in a development that everyone involved in online marketing must be aware of and respond to. The change came in the form of the Google...
by Anthony Bullick | Oct 27, 2011 | General
So, as a pro-active online marketer, you’ve set up a Facebook page for your business, as well as creating a LinkedIn company profile and Twitter account. You’re building a following on each platform by sharing interesting content and engaging with fellow users. Not...
by Anthony Bullick | Oct 4, 2011 | Integrated PR and SEO
What is SEO? SEO (search engine optimisation) is defined as “the process of making changes to a website so that traffic from search engines increases.” Why SEO? Put simply, increasing your visibility on search engines like Google improves your ranking – putting your...
by Anthony Bullick | Aug 15, 2011 | General
As any seasoned PR professional will tell you, protecting a company’s reputation or brand was a big enough job in the pre-internet era. These days, thanks to the rise of blogging and social media, a single disgruntled client or customer has the power to spread...
