As any seasoned PR professional will tell you, protecting a company’s reputation or brand was a big enough job in the pre-internet era.
These days, thanks to the rise of blogging and social media, a single disgruntled client or customer has the power to spread damaging allegations and misinformation to a global audience in a matter of minutes.
Every CEO, MD or marketing manager should be live to the threat posed by online postings that paint their business in a negative light.
Potential clients who come across horror stories, however unfair or misleading, when googling your company may well be put off and decide to go elsewhere.
So how can the under-attack business fight back and protect its reputation online?
As part of our search engine optimisation (SEO) offering, Outwrite has experience of removing negative results from the front page of Google and replacing them with positive posts. Below are some quick tips for effective SEO:
- First and foremost, ensure your own site is Google friendly. Use popular search terms and keywords to increase visibility and traffic
- It might sound obvious, but google your own company, CEO or products to see what comes up. You’d be surprised how many people don’t do this!
- If a reputable news source such as a newspaper website has printed a factually inaccurate article, ask them to remove the online article from the website as well as publishing a correction in the print edition
- Do not be tempted to leave a comment on the offending article or blog post – this will merely increase and prolong its visibility on search engines
- Post press releases on your website and target prominent online news sources when issuing releases
- Use social media sites such as Twitter, Facebook and YouTube to disseminate positive messages about your company