Outwrite PR talks careers at the University of Chester
A North Wales PR agency has helped boost university students’ understanding of the public relations industry and what is required for a career in the sector. Outwrite PR’s managing director shared professional insight with marketing management undergraduates at the...
Making the case for switching up your approach to case studies
This post first appeared in Anthony Bullick’s Daily Post column. Embedding storytelling within your case studies will create more impact and build vital trust with your stakeholders. Case studies are often created with the three core headings of objective, tactics,...
Outwrite secures industry award shortlists for agency performance
A North Wales PR firm is celebrating two nominations from a prestigious industry body. Mold-based Outwrite PR has been shortlisted for integrated PR agency of the year, in addition to account manager Cal Behrendt being named as a finalist for young professional of the...
PR agency’s free guide gives brands a head start on ESG reporting
A North Wales PR agency has launched a guide to provide organisations with advice on how to communicate their environmental, social and governance (ESG) capabilities. ESG reporting became compulsory for some companies in 2022, and Mold-based Outwrite PR has created a...
PR firm shares ESG guidance via latest newsletter
An award-winning PR agency has produced a dedicated resource to help organisations bring environmental, social, and governance (ESG), activity to the centre of communication strategies. With stakeholders increasingly interested in a company’s impact beyond profit,...
Social media training will empower colleagues to deliver effective campaigns
This post first appeared in Anthony Bullick’s Daily Post column. A commitment to continued professional development (CPD) on social media marketing will help ensure activity is as impactful as possible, particularly in the face of constant change in the industry....
Ebook: PR and comms professionals discuss ESG
Environmental, social and governance (ESG) is finding its way onto more and more agendas for brands, but why should the PR function have it on their radar? We spoke to PR and communications professionals across a range of sectors to find out how ESG has impacted their...
University of Liverpool students receive precious PR industry experience by agency
A North Wales-based PR agency shared its invaluable industry experience with second year communication and media students at the University of Liverpool. Outwrite PR’s managing director Anthony Bullick attended the university as a guest lecturer towards the end of...
PR’s role in ESG evident after domestic football flight in the spotlight
This post first appeared in Anthony Bullick’s Daily Post column. All environmental eyes were on Nottingham Forest this month, with the Premier League outfit under fire for flying to a game against Blackpool rather than opting for the usual coach journey. Putting to...
Dysfunction of environmental aims and actions leaves Forest burning
Amidst the drama of the FA Cup’s third round, in which lower league sides such as Wrexham and Stevenage netted major shocks, a fervent discourse about clubs’ environmental commitments also began to bubble up in English football. Premier League side Nottingham Forest...
Award winner Cal joins CIPR Cymru Wales committee
An award-winning account manager at a Mold-based PR agency has jumped at the chance to help engage the Welsh PR community. Outwrite PR’s Calhan Behrendt was invited to join the Chartered Institute of Public Relations (CIPR) Cymru Wales committee as a volunteer after...
Lack of stakeholder engagement sees Australian football score own goal
As the 2022 FIFA World Cup passes into the history books, one of the tournament’s surprise packages has already seen the positive reputation from a shock round of 16 appearance astoundingly squandered in less than two weeks. Australia’s Socceroos reached the round of...
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The impact of artificial intelligence (AI) on your online reputation
This post first appeared in Anthony Bullick’s Daily Post column. Artificial intelligence (AI) is continuing to play a critical role in shaping a brand’s reputation online, with the technology bringing opportunities as well as risks. While platforms such as ChatGPT are...