An award-winning account manager at a Mold-based PR agency has jumped at the chance to help engage the Welsh PR community.
Outwrite PR’s Calhan Behrendt was invited to join the Chartered Institute of Public Relations (CIPR) Cymru Wales committee as a volunteer after being named the outstanding young communicator of the year at the organisation’s 2022 PRide awards.
Traditionally, the title winner is encouraged to join the committee, and Cal was only too happy to accept the offer.
He said: “Bringing younger members of the Welsh PR community into the discussion through the award is a wonderful initiative.
“It will be interesting to learn more about the industry through the committee, build connections and partnerships, and help make an impact, however big, on the future of the CIPR in Wales.”
Cal’s addition further strengthens the number of practitioners working within North Wales who are part of the group, which aims to facilitate the promotion and development of the field across the nation.
He continued: “CIPR Cymru Wales wants participation from far and wide, so the fact that the winner could be from anywhere helps encourage diversity and inclusion and opens the committee up to all corners of the country.
“Having practitioners from agencies and in-house teams that work predominantly in the north is wonderful, and it would be fantastic to see the numbers grow further.”
Cal was also named rising star of the year at the 2022 Public Relations and Communications Association (PRCA) Cymru awards.
Since joining Outwrite in April 2021, Cal has worked on accounts including one of the UK’s largest rural broadband specialists, Voneus, Hybu Cig Cymru, an industry-led organisation responsible for the development, promotion, and marketing of Welsh red meat, Bangor University, and Flintshire County Council.
Outwrite, which was named small PR agency of the year at the PRCA Cymru Wales Dare and the CIPR Cymru Wales Pride awards in 2022, counts Wynne Construction and Jones Bros Civil Engineering UK among its clients.
The agency specialises in integrated PR and communications, crisis PR, online reputation management, and social media training.