LinkedIn jumps on the stories bandwagon while Instagram upgrades their version
This month’s Keeping you Posted is all about stories. Brands initially took to social media to share posts, which would stay on their profile. However, since Snapchat introduced its stories concept back in 2013, other platforms have followed suit. The popularity of...
Communications and PR will help sport and fitness brands reassure clients
This article first appeared in the North Wales Daily Post business section. As the nation navigates through exiting lockdown, businesses that require close contact with clients or have communal equipment will have to work harder than most to bounce back. Gyms,...
Recruitment Marketing and PR companies join forces to help employers avoid reputational damage
HR professionals and business owners are set to benefit from a free webinar about employer brand reputation during and after COVID-19. Hosted by a leading PR agency and recruitment advertising company, the event will help delegates understand how effective internal...
Responding to negative comments online
Brands of all sizes and in all sectors can receive negative comments on a daily basis, and it’s crucial to protect your online reputation by responding in a strategic way. Before social media, some complaints were easily forgotten mutterings. However, the digital...
PR agency boss warns of ‘hidden’ challenge as furloughed workers return
Furloughed employees returning to work could present a ‘hidden’ challenge for employers. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily pay staff wages could start to welcome back all or...
PR professional urges peers to participate in industry scheme
An account executive at an award-winning PR agency is urging her peers to continue their professional development with industry accreditation. Alice Lee joined North Wales-based Outwrite PR in September 2019 and has completed her first year of CPD points with the...
PR agency boss warns of ‘hidden’ challenge as furloughed workers return
Furloughed employees returning to work could present a ‘hidden’ challenge for employers, according to the managing director of a PR agency. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily...
Now is the time to update your crisis communications plan
PR and marketing practitioners have dusted off their crisis comms plans with many being put into action during the coronavirus. Analysing how it’s gone means it’s the perfect time to update strategies. Scenario planning – A staff strike, leaked data… These are all...
Actions you can take now to hit the ground running
The word unprecedented is used A LOT right now in a negative context, but it doesn’t have to be all doom and gloom. Whilst many organisations are facing temporary closure or a fall in sales due to the coronavirus, taking actions now will allow you to hit the ground...
Communication tips for dealing with the coronavirus right now
The coronavirus has caused a digital revolution in the way we communicate, in both our personal and professional lives. Businesses placing communications at the heart of their activity right now are building stronger and more resilient relationships with stakeholders....
Regular communication during COVID-19 will build employee relations like never before
This article first appeared in the Daily Post business section. Businesses are in an unrivalled position to support their employees through the coronavirus pandemic with regular communication. Three quarters of people (74 per cent) are worried about fake news and...
Covid-19 update from Outwrite PR
It’s an uncertain time for businesses and people, and we hope everyone is staying safe and pulling together during this unprecedented period. The Outwrite team are working remotely with no disruption to services. Emails are monitored regularly and are listed below...
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Latest news
Date set for fifth annual free PR and marketing conference for charities
A PR and marketing conference aimed at empowering charities to enhance their brand promotion efforts returns for its fifth instalment in November. Organised by award-winning agency Outwrite PR, bookings to the free all-day event are now open, with speakers from the...