by Anthony Bullick | Dec 19, 2013 | Integrated PR and SEO
In an evolving digital world, staying up to date with trends and the new tactics becoming available is as important as actually implementing your chosen methods themselves. A good online marketing strategy will allow for adjustments in response to updates in the...
by Anthony Bullick | Dec 9, 2013 | Integrated PR and SEO
Outwrite’s very own Christmas elf Aaron Haley takes a look at his favourite seasonal campaigns of 2013. John Lewis – The Bear & The Hare Undoubtedly the biggest hitter of the festive season. The John Lewis ad, about a hare ensuring his grizzly bear best friend...
by Anthony Bullick | Dec 5, 2013 | Integrated PR and SEO
As regular as clockwork, you can guarantee that newspaper and web page at this time of year are decorated with review of the year features and news with a Christmassy tinge. The last few festive seasons have also seen social media commentators churn out their top...
by Anthony Bullick | Nov 1, 2013 | Integrated PR and SEO
SEO for beginners If you have ever searched for something on the internet, chances are you’ve landed on a page that has benefited from some degree of Search Engine Optimisation (SEO). It might sound daunting to the uninitiated, but broadly speaking it’s a...
by Anthony Bullick | Sep 27, 2013 | Integrated PR and SEO
Google has named its latest update Hummingbird because “it’s faster and more precise”. Considering what the update means for results brought back in searches, it’s a very apt name indeed. Google is no stranger to releasing updates to its algorithm, the mechanics...
by Anthony Bullick | Jun 18, 2013 | Integrated PR and SEO
A common mistake when producing content to attract visitors to your website is ignoring keyword research. For example, did you know that 80% of searches online look for instructions or advice, rather than a specific service or product. Once you understand what your...
