by Outwrite | Oct 28, 2020 | Integrated PR and SEO
With a lack of networking events and other face-to-face meetings, the B2B purchasing cycle has changed slightly as decision makers rely more on desktop research. This is placing a greater emphasis on a brand’s own platforms to immediately build trust with the...
by Outwrite | Aug 19, 2020 | Integrated PR and SEO
This post first appeared in Anthony Bullick’s Daily Post column Influencer marketing is a phrase that has exploded in popularity over the last few years – with the industry set to be worth $9.7bn in 2020. For many businesses, particularly SMEs, the main...
by Outwrite | Jun 16, 2020 | Integrated PR and SEO, Sports PR
Integrating PR and communications into your membership strategy will help attract and retain members. Common examples in the sports and health sector are gym goers, class instructors, a professional club’s charitable foundation and active lifestyle organisations....
by Outwrite | Jun 10, 2020 | Integrated PR and SEO
This month’s Keeping you Posted is all about stories. Brands initially took to social media to share posts, which would stay on their profile. However, since Snapchat introduced its stories concept back in 2013, other platforms have followed suit. The popularity of...
by Outwrite | May 6, 2020 | Crisis PR, Integrated PR and SEO
Furloughed employees returning to work could present a ‘hidden’ challenge for employers. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily pay staff wages could start to welcome back all or...
by Outwrite | May 4, 2020 | Crisis PR, Integrated PR and SEO
Furloughed employees returning to work could present a ‘hidden’ challenge for employers, according to the managing director of a PR agency. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily...
