by Outwrite | Jan 22, 2020 | Crisis PR, Integrated PR and SEO
This article first appeared in the North Wales Daily Post business section. While the internet has brought a lot of opportunities for businesses, it can also be a major headache for many SMEs. From a barrage of 1-star reviews to a negative news article online,...
by Outwrite | Nov 25, 2019 | Integrated PR and SEO, News from Outwrite
Link building is exactly what it sounds like – other websites providing a link to your own site. Studies have found that three quarters of users online never make it past the first page of search engine results, while on Google almost a fifth of organic clicks go to...
by Outwrite | Oct 10, 2019 | Integrated PR and SEO
Do you host or attend events and rarely post on social media? Sharing content on the likes of Instagram and Twitter is a way to raise brand awareness as well as secure interaction from attendees and those who are watching the event unfold online. Creating a buzz...
by Outwrite | Sep 18, 2019 | Integrated PR and SEO
Instagram is an exciting place for both consumers and businesses. What at first appeared to be a great platform to share pictures of your cat or tonight’s tea has now evolved into a playground for marketing and PR professionals to push brands through hashtags, live...
by Outwrite | Jul 24, 2019 | Integrated PR and SEO
This article first appeared in Anthony’s Daily Post column on 24 July. Instagram is rolling out a trial update that will hide the number of ‘likes’ a post has received. The main motivation behind the move is on reducing pressure and helping to improve well-being...
by Outwrite | Jun 5, 2019 | Crisis PR, Integrated PR and SEO
This article first appeared as Anthony Bullick‘s column in the Daily Post on 5 June. Trip Advisor was in the news last month after a visitor to a North Wales restaurant left a negative review because staff members were speaking to each other in Welsh. Fortunately for...