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LinkedIn jumps on the stories bandwagon while Instagram upgrades their version

LinkedIn jumps on the stories bandwagon while Instagram upgrades their version

by Outwrite | Jun 10, 2020 | Integrated PR and SEO

This month’s Keeping you Posted is all about stories. Brands initially took to social media to share posts, which would stay on their profile. However, since Snapchat introduced its stories concept back in 2013, other platforms have followed suit. The popularity of...
PR agency boss warns of ‘hidden’ challenge as furloughed workers return

PR agency boss warns of ‘hidden’ challenge as furloughed workers return

by Outwrite | May 6, 2020 | Crisis PR, Integrated PR and SEO

Furloughed employees returning to work could present a ‘hidden’ challenge for employers. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily pay staff wages could start to welcome back all or...
PR agency boss warns of ‘hidden’ challenge as furloughed workers return

PR agency boss warns of ‘hidden’ challenge as furloughed workers return

by Outwrite | May 4, 2020 | Crisis PR, Integrated PR and SEO

Furloughed employees returning to work could present a ‘hidden’ challenge for employers, according to the managing director of a PR agency. With the lockdown looking set to ease in the coming weeks, organisations which sought support from the government to temporarily...
Now is the time to update your crisis communications plan

Now is the time to update your crisis communications plan

by Outwrite | Apr 30, 2020 | Crisis PR, Integrated PR and SEO

PR and marketing practitioners have dusted off their crisis comms plans with many being put into action during the coronavirus. Analysing how it’s gone means it’s the perfect time to update strategies. Scenario planning – A staff strike, leaked data… These are all...
How brands can communicate their sustainability efforts effectively – and genuinely

How brands can communicate their sustainability efforts effectively – and genuinely

by Outwrite | Feb 27, 2020 | Integrated PR and SEO

There is a growing expectation that your organisation should be committed to corporate social responsibility (CSR) – and sustainability in particular. Switched-on clients and employees are reviewing how a business is approaching environmentally-friendly topics – and...
Managing reputations online becoming more difficult for SMEs

Managing reputations online becoming more difficult for SMEs

by Outwrite | Jan 22, 2020 | Crisis PR, Integrated PR and SEO

This article first appeared in the North Wales Daily Post business section. While the internet has brought a lot of opportunities for businesses, it can also be a major headache for many SMEs. From a barrage of 1-star reviews to a negative news article online,...
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