Tweets now predict shifts in share prices

Tweets now predict shifts in share prices

People who embrace social media, particularly the wonderful world of Twitter, where users publish and receive ‘tweets’ of 140 characters or less, could be helping analysts to predict the rise and fall of share prices. It comes with the news that millions of tweets...
Brand protection in the Google era

Brand protection in the Google era

As any seasoned PR professional will tell you, protecting a company’s reputation or brand was a big enough job in the pre-internet era. These days, thanks to the rise of blogging and social media, a single disgruntled client or customer has the power to spread...
The riots and our reputation

The riots and our reputation

The riots in British cities have caused headlines around the world. With just a year to go before London stages the Olympics, the UK is in the news from Beijing to Brisbane for all the wrong reasons. “Everyone is just very shocked,” New York Times reporter Ravi...
Media turns on renewables industry

Media turns on renewables industry

At a time when many other sectors are struggling, the UK’s renewable energy industry is booming – not least the domestic and commercial solar power market. Rising living costs and a growing desire to reduce our carbon footprint mean increasing numbers of consumers and...
Avoid the pitfalls of using reality TV for PR

Avoid the pitfalls of using reality TV for PR

When Outwrite client hoteliers Julian and Andy Banner Price decided to sign up for Channel 4’s reality TV show Four in a Bed it proved to be a smart move. In the series, each night of the week competing B&B owners visit each other’s establishments and rate it...