Worth crying over split milk?

Worth crying over split milk?

Never has the adage ‘be careful what you commit to print’ been truer than in the case of beleaguered public relations chief executive Keith Zakheim. The US-based company boss was furious when he arrived at his New Jersey workplace and discovered that his staff had...
SEO: Using Google+1 to promote your website

SEO: Using Google+1 to promote your website

So, as a pro-active online marketer, you’ve set up a Facebook page for your business, as well as creating a LinkedIn company profile and Twitter account. You’re building a following on each platform by sharing interesting content and engaging with fellow users. Not...
Liverpool venue for Governor’s address

Careful what you commit to print

Never has the adage ‘be careful what you commit to print’ been truer than in the case of beleaguered public relations chief executive Keith Zakheim. The US-based company boss was furious when he arrived at his New Jersey workplace and discovered that his staff had...
Liverpool venue for Governor’s address

Tips for creating a winning website

If you want to promote your company you have to be on the web. It is the first place that people turn to for information. In fact a recent survey found that a significant proportion of people distrust a company that does not have a website. If you do not have a...
Liverpool venue for Governor’s address

How to write a press release for PR campaigns

How to write a press release Press releases are a great way of promoting your business. They are a powerful, but frequently overlooked promotional tool and if you haven’t added press releases to your marketing mix, you could be missing a trick! Press releases provide...