by Anthony Bullick | Jul 15, 2014 | General
Marketing consists of many facets and, admittedly, it can be difficult to see where PR ends and SEO (search engine optimisation) begins. And that’s before you throw social media into the mix as well. So with more routes to deliver your key messages, increased...
by Anthony Bullick | Jul 8, 2014 | General
Your website is your shop window. It’s your 24/7 sales rep and your online company brochure. But no matter how colourful and suave your site looks, poor quality content will stop you achieving your online goals. A website serves two purposes: to attract relevant...
by Anthony Bullick | Jun 28, 2014 | General
Public relations (PR) is a cost-effective and efficient tool to raise the profile and reputation of your business. The most common form of PR is media relations, which usually involves sending a press release to one or more media outlets, including online....
by Anthony Bullick | Jun 13, 2014 | General
Writing a business blog builds strong relationships with your customers, and makes them more likely to buy from you. Did you know: blogs lead to 126 per cent more leads for small businesses, and 61 per cent of consumers have made a purchase based on a blog...
by Anthony Bullick | May 29, 2014 | General
The importance of images cannot be underestimated in PR, as people like pictures and pictures tell stories. To use the old but true adage: a picture says a thousand words. Flick through any newspaper, magazine or news website and the stories with accompanying images...
by Anthony Bullick | May 12, 2014 | General
The thought of phoning a journalist to encourage them to cover your story can be a dauntingprospect. However, it is a crucial part of the process and if you feel fully prepared, it won’t be as scary. To ensure you are prepared here are some tips to consider:...
